So I want to talk to you about the most unhealthy relationship you have as a podcaster, and how to fix that relationship. Let's go. This is podcast there. I want to let you know that the most unhealthy relationship that you have your podcast, is it with your co host, it isn't with your audience.
It's your obsession with your podcast downloads.
It is this toxic relationship you have with an arbitrary number that doesn't represent you as a podcaster it doesn't represent how good your content is it doesn't represent how fast you're growing, and it doesn't represent, whether you should continue podcasting, or not.
Here’s three ways to use your stats for good and not evil (I know you’re gonna look)
- Set a date and stick to it- I check once a quarter and prep myself mentally to not be disappointed or too excited.
- Get a stats buddy. Someone who can look for you and give you a thumbs up or down. There’s no real reason to become a mathematician unless you are 1000% ready to sell advertising or brag.
- Only use the stats to make better content. You’ll quickly see what episodes are performing and which aren’t. Make more similar to what’s getting downloaded!
Okay, so those are the three ways that you can have more of a healthy interaction with your podcast downloads. I just say stop looking make the podcast make the art that you want to listen to. And you will slowly grow your audience. It doesn't matter if you have 50 or 500,000 as long as you are continuing to put out good content. If it makes you happy and you have other goals in your business, other goals in your life, and what your podcast is going to do, you'll have so much more fun.
So I just wanted to tell you that you're the number of downloads that you get per episode, it means nothing. It means nothing to me, it doesn't define who you are as a podcaster. So get out there, make some awesome episodes, put the art out in the world that you want to see, and I'll see you in the next steps.
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