Episode 28 · 3 weeks ago
🔮 Podcast Predictions for 2021
ABOUT THIS EPISODE
The year is coming to a close and we’ve certainly all had a tough one. Hopefully, you’ve learned something about yourself that you can put to use when setting your goals for the new year. Travis remains optimistic that 2021 is going to be a great one! To get ready, he just pulled out a Pod Decks card that reads “make some predictions about things that will happen in your industry in 2021”.
In this episode, Travis discusses his New Year podcasting predictions, which include:
- The recent influx of advertising sponsorship in podcasting lately likely will continue because podcasts are getting so many ears. If you haven’t started a podcast yet, it’s a great time to take advantage of this wave!
- The world will slowly reopen in 2021, which will likely reduce the number of people who started podcasts during the pandemic that are able to continue with them. If you can hang in there, you’ll have less competition.
- The Clubhouse App is quickly growing in popularity and is a good way to build community -Facebook or Instagram might come up with “copycat” audio features.
- Video will continue to be important for podcasters. Being on camera can take some getting used to, but you don’t need any fancy equipment. If you record snippets of your podcasts on video, people will be able to relate to you more quickly and you’ll see a higher conversion rate.
- “Don’t overwhelm yourself with having to get a bunch of gear. You have as much computing power in your pocket right now as they did for the Apollo 11 space mission.”
- “Give your people a place to hang out.”
- “If people can see you...there’s something to connect to that’s bigger.”
Links to Resources:
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Episode 15 · 4 months ago
Millions of podcasts share new episodes daily and make podcasting look so easy! But the truth is, every show has its own challenges and podcasting requires a lot of time, energy, mistakes, and a mindset to keep going. Check out Travis’ top 12 list of what he wished he knew before he started podcasting!
In this episode, Travis shares…
- Your first 25 episodes are a time to fail and learn: Keep going
- Grow your podcast network: Be a guest and collaborate with other podcasters
- Look for accessible guests that will truly benefit your audience
- Get the right mic!
- Learn how to create the best recording environment with what you have
- Hire a podcast editor so you can focus on content
- Use a pre-recording checklist for every episode
- Don’t pay attention to your download numbers
- Be ready to do the work, find the right system, and check your podcast mindset
- Share show notes for each episode to increase your SEO
- Don’t make episodes longer than they need to be
- Focus on providing entertainment, community, and value vs. landing a sponsor or monetizing your podcast
- “One of the best ways to learn is to try and fail.”
- “Use your time to focus on creating great content.”
- “It does matter if certain episodes get way more engagement, way more downloads, way more shares than others...you can really optimize your content through feedback from your audience.”
- “A little bit of notes goes a long way.”
- “If you make something that you want to listen to, without a doubt, other people will want to listen to it, too.”
Links to resources:
Episode 14 · 4 months ago
When’s the last time you thought about the goals you have for your podcast? If you haven’t thought about your podcast goals recently or if you’re unsure what podcast goals you need, take a moment to figure out where you want your podcast to go. Then learn all about how setting smart goals for your podcast will help get you there!
In this episode, Travis shares…
- Why setting goals can give you a vision for the road ahead
- Jack Canfield’s theory about S.M.A.R.T. Goals
- Specific: clear and defined, precise, detailed, and capable of answering questions
- Measurable: dates, exact financial numbers, steps
- Attainable: achievable, able to accomplish within your skillset and timeframe
- Relevant: realistic and aligned with your purpose
- Time-bound: target date, adjustable deadline
- Why you must decide what you want when setting goals
- 5 Goals Travis has for the rest of 2020
- Why October is the perfect time to start working on your New Year’s resolutions
- “Without clear goals, I have no idea what direction I’m heading with my podcast, my business, or even with my life.”
- “By setting goals, you’re not going to sabotage yourself.”
- “What do you want to happen in the next 3 months?”
Links to resources:
Episode 13 · 4 months ago
Are you ready to start making money on your podcast?
You've slaved away at making great content but aren't making a penny. It can be a heart breaker.
In this episode I'll share three ways to start making money TODAY without needing a sponsor.
You'll learn how to use podcasting to your advantage, make money while you sleep, set up multiple streams of income, and actually support your dreams.
- Debunking the myth: I need a sponsor to make money
- 3 ways to start making money without a sponsor
- Why ads are creating friction in your podcast
- Why only 1% make money on ads
- How to make money on things you love and use
- Why you need your own products and services
- What brands to look for for affiliates
Take my FREE course Three Ways to generate income from your podcast without sponsors at monetize.poddecks.com
Rodcaster Pro <---affiliate link
Episode 12 · 4 months ago
SEO (search engine optimization) and discovery might sound like something you have to pay big bucks for in order to grow your podcast and audience—but what if it wasn’t? Kal Amin and Dan Daugherty, creators of Sounder.fm, join Travis to share why they’re on a mission to usher in a new way for podcasters to connect with creators, designers, and their ideal audience without the high cost or limited reach of other platforms!
In this episode, Travis, Kal, and Dan discuss…
- How the growth of the podcasting industry in 2020 is just like the growth of the web in the late 90’s—early 2000’s
- Sounder’s mission to make podcasting more accessible
- Sounder’s innovative approach to search optimization and audio SEO
- Kal and Dan’s motivation for their user experience design
- How to rank your podcast in Google
- Why Kal and Dan’s decided to launch their own podcast
- Sounder’s goals to make monetization easier for podcasters—with or without advertising
- Q & A with Kal and Dan
- “Just like everyone had a blog—every business had a blog, every person and every business will also have a podcast.”
- “...this idea of stream audio search is finding that specific topic, phrase, keyword, whatever it may be, what you're looking for...and retrieving the information and then going back to your doing what you were doing, so we think it's going to be a pretty big shift.”
- “When people are able to find the topics that they're interested in, and start to consume you quicker, and you're saving people time, they're more likely to discover you and fall in love with you.”
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