🔮 Podcast Predictions for 2021

ABOUT THIS EPISODE

The year is coming to a close and we’ve certainly all had a tough one. Hopefully, you’ve learned something about yourself that you can put to use when setting your goals for the new year. Travis remains optimistic that 2021 is going to be a great one! To get ready, he just pulled out a Pod Decks card that reads “make some predictions about things that will happen in your industry in 2021”.

In this episode, Travis discusses his New Year podcasting predictions, which include:

  • The recent influx of advertising sponsorship in podcasting lately likely will continue because podcasts are getting so many ears. If you haven’t started a podcast yet, it’s a great time to take advantage of this wave!
  • The world will slowly reopen in 2021, which will likely reduce the number of people who started podcasts during the pandemic that are able to continue with them. If you can hang in there, you’ll have less competition.
  • The Clubhouse App is quickly growing in popularity and is a good way to build community -Facebook or Instagram might come up with “copycat” audio features.
  • Video will continue to be important for podcasters. Being on camera can take some getting used to, but you don’t need any fancy equipment. If you record snippets of your podcasts on video, people will be able to relate to you more quickly and you’ll see a higher conversion rate.

Memorable Quotes:

  • “Don’t overwhelm yourself with having to get a bunch of gear. You have as much computing power in your pocket right now as they did for the Apollo 11 space mission.”
  • “Give your people a place to hang out.”
  • “If people can see you...there’s something to connect to that’s bigger.”

Links to Resources:

Go to Interview Podcast Blueprint to get interview secrets.

Learn more about the Clubhouse App.

Check out the recent Pod Decks Instagram post with a formula to post great captions.
Go to https://www.facebook.com/groups/poddecks to join the Podcast Builder Club!

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Episodes (31)

Episode 7 · 5 months ago

How to Grow Your Audience

Congratulations—you’ve started your own podcast! But now who’s going to listen to it? Rather than spend a lot of energy worrying about advertising or marketing, check out how to grow your audience using the power of mindset, connections, and community!

In this episode, Travis shares 3 strategies…

  • 1: Shift your mindset: Podcasting is a marathon, not a sprint
  • 2: Connect with more audiences: Be a guest on other podcasts
  • 3: Create a Community: Build a space for an inclusive team to share ideas together

Memorable Quotes:

  • “Your audience wants you around for the long haul. They want more than just a quick hit.”
  • “Because we have a marathon mindset, it only takes one person a day, one person a week, to slowly compound your group.”

Links to resources:

Poddit

Facebook Groups

Patreon

Go to Facebook.com/poddecks to join the Podcast Posse!

Go to https://www.poddecks.com/ to give your interviews a unique twist!

Episode 6 · 6 months ago

Should I Put My Podcast on YouTube?

Putting your podcast on YouTube can sound daunting but in reality it’s easier than you think. If you want more people to find your show and connect with your content, Travis explains 3 reasons why YouTube is the perfect place for your podcast and how to make the most of the recording equipment you don’t even know you have!

In this episode, Travis shares…

  • Why video is more powerful than just a static image with audio
  • 3 Reasons to put your podcast on YouTube: Searchability, visual representations, “NonPodcast People”
  • How to use YouTube’s predictive search for episode ideas
  • Suggestions for how to record videos for your podcast

Memorable Quotes:

  • “If they’re not on an app, they’re not going to be able to find you if that’s the only place you are.”
  • “Part of podcasting and growing your audience is creating your own community.”

Links to resources:

Shure MOTIV Video App

Zoom

Ecamm Live

StreamYard

Go to Facebook.com/poddecks to join the Podcast Posse!

Go to https://www.poddecks.com/ to give your interviews a unique twist!

Episode 5 · 6 months ago

How do I get Sponsored?

#SPONSORSHIPS Want to see a LOSING strategy for getting sponsors?

I get 50 messages a day asking for sponsorships. Don't get me wrong, I WANT to sponsor podcasters. In fact, I will sponsor anyone who buys and uses Pod Decks (poddecks.com/poweredbypoddecks).

The picture below shows what this gentlemen (and most podcasters) send me. Please don't send anyone a message that looks like this.

There are 3 simple components that companies want in their ambassadors:

  1. Actual users/raving fans - How can you really share how cool the product is if you don't use it?
  2. Metrics - Can be as simple as 467 downloads per episode.
  3. Information about your audience - ex Our listeners are 20-44 Men who collect baseball hats.

Here's what he could have written to even get a response:

"Hello __________ (name is important, you did 8 seconds of research),

(RAVE + METRICS) I just wanted to let you know Pod Decks are crazy awesome, I had so much fun using them on my last episode. We usually get 467 downloads per episode but this week we hit 600! Just wanted to let you know they totally work and I want to share your message with everyone I know!

(AUDIENCE + ACTUAL USER) We're growing our audience really good and the next step in the process for us is trying to get sponsorships from products we love and use. Our audience is 20-44 year old men who collect baseball cards and we think that they would love Pod Decks.

(GOOD ASK) Do you currently run a sponsorship program? We'd love to put an ad or live in the beginning of each episode. We'd send you the download numbers for each episode it ran in if you like to see numbers too.

(RAVE) If not, still love your product. Maybe you have an affiliate program we could join? If so, send me a link to sign up because again, we love using Pod Decks.

Sincerely,

John Smith

Baseball Hat Podcast

OK, so not only would I have responded, but he gave me a couple options of programs to get him into. He didn't just ask for FREE product (telling me how easy it is) or "Financial Contribution".

He gave me a reason or several to WANT to work with him.

I hope this helps. I know sponsorship is important to podcasters but I don't want my #POSSE members missing out on opportunities because of piss poor messages like this one.

With feeling,

Travis

Episode 4 · 6 months ago

How to Get Your Podcast Guest to Share Your Episode (Every Single Time)

If you're having trouble getting your guests to share your podcast I'll give you three easy ways to get them to share almost every time. Get your question answered! https://www.speakpipe.com/podcasttherapy You'll learn: 🙏 Why writing a thank you note will set you apart from 99.9% of other podcasters 😊How to make it stupid simple by providing pre-made content 🤐My super secret algorithm hacking trick Did you quit podcasting? Get my famous Pod Decks Episode Deck for FREE at free.poddecks.com - 50 unique episode starting prompts in the palm of your hand! These prompts will get you podcasting again in no time!