Episode 7 · 6 months ago
How to Grow Your Audience
ABOUT THIS EPISODE
Congratulations—you’ve started your own podcast! But now who’s going to listen to it? Rather than spend a lot of energy worrying about advertising or marketing, check out how to grow your audience using the power of mindset, connections, and community!
In this episode, Travis shares 3 strategies…
- 1: Shift your mindset: Podcasting is a marathon, not a sprint
- 2: Connect with more audiences: Be a guest on other podcasts
- 3: Create a Community: Build a space for an inclusive team to share ideas together
- “Your audience wants you around for the long haul. They want more than just a quick hit.”
- “Because we have a marathon mindset, it only takes one person a day, one person a week, to slowly compound your group.”
Links to resources:
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Episode 32 · 1 month ago
Have you heard of the social media app Clubhouse and been itching to get on it? Or maybe you have an invite sitting around, but you’re not sure yet how to utilize it? Today Travis is chatting with Guillaume Dorméus, an expert content creator who has lots of good ideas for leveraging Clubhouse. Guil is a photographer, a catalyst and connector of people, and the host of his own podcast, Culture Theory -so you know he’s got brilliant ideas for fellow content creators!
In this episode, Travis and Guil talk about:
- The new app Clubhouse, which is for entrepreneurs and professionals to meet and listen to each other.
- How Clubhouse is awesome for podcasters because it takes a lot of the audio features of a podcast, without ads and intros, and adds in a whole new level of interactivity.
- Ways Clubhouse differs from other social media platforms, and how those benefit entrepreneurs.
- How you can use Clubhouse to network with people outside your current bubble.
- Tricks to run a successful room on Clubhouse, attract interesting people for a mutually beneficial conversation, and keep folks in your room.
- How rooms with two people hosting, especially two with differing viewpoints, can make for really engaging conversations.
- Specific ways that podcasters can leverage Clubhouse to grow their show, allow their audiences to interact with hosts, find new guests, and more!
- How to get on Clubhouse if you’re not on there already -and reasons why you want to use your extra invites strategically.
- Advice for podcasters using Instagram to promote episodes, especially when you may not be the best photographer.
Tips for content creators to face social media overwhelm.
“That’s what I love about Clubhouse, it gives us that nostalgia, that vibe, where you gotta watch it now or it’s gone.”
“When you have an opportunity to create urgency, you’ve got to capitalize that.”
“Creators with the same wavelength, the same mentality, communicating, and collaborating, and sharing their knowledge.”
“Take a break, relax, find something you actually love to do. And then get back to working, because you’ll have fresh eyes.”
Links to Resources
Episode 31 · 1 month ago
Last week, Travis wasn’t feeling very well, so in order to protect his family, he decided to get a COVID test. He was shocked to get a positive result! He’s been incredibly cautious throughout this whole pandemic, barely leaving the house and practicing thorough social distancing and hygiene.
In this episode, Travis talks about what he learned from overcoming this obstacle, such as:
- The importance of self-care, because without your health you have nothing else (yes, it’s cliche, but true!).
- That it is probably possible to work yourself sick by over-exerting yourself, and as podcasters, we have a tendency to do this.
- Asking for help is ok when you need it. Remember, it’s good to be able to delegate things to team members.
- How it’s ok to take an occasional pause from your phone, email, social media, etc. When you are feeling overwhelmed, step back and let that momentum stop for a minute.
“There's beauty in knowing when you need to ask for help”
“There’s momentum in everything”
“We have what we can do in our hands, alone”
Links to Resources
Episode 30 · 1 month ago
Have you been wondering how to grow your audience? Whether you’re getting 50 downloads per episode or 50,000, you’re always going to want more. Podcasters often feel like they’re trying everything in the book and still struggling to grow their audience. But, there’s a tactic you might not yet have tried that can help you grow your audience: nurture the audience you already have instead of just focusing on getting shiny, new listeners. And, make sure you listen to the end of this episode for a special gift!
In this episode, Travis talks about:
- How word of mouth is the number one way to get new people listening to your podcast, and if your existing audience is happy they’ll do that for you.
- Finding ways to instill a sense of community among your audience.
- Passing the mic to your audience by gathering feedback from them so that you can find out what gives them value, and then tailoring your show for their needs.
- Showing gratitude by giving bonuses to reward your audience.
“I often times feel like when we want more, we’re not grateful for what we already have.”
“The number one way to get anything is to give other people what they want.”
Links to Resources
Episode 29 · 1 month ago
One of the tricky parts of podcasting is finding the right guest to bring onto your show. Booking Agents have been a great way to do this, but they’re often too expensive for most podcasters to afford. Today’s guest, podcaster Alex Sanfilippo, saw this problem happening for many podcasters and came up with a solution to help connect people more easily. His service Podmatch uses AI to match you with your best interview guests!
In this episode, Alex and Travis talk about:
- How Podmatch works for you to give you painless interview matching and additionally helps to build community amongst podcasters through resources and events.
- How to step away from a competitive mindset and embrace the power of connection, especially through networking.
- Awesome book recommendations (see resource links below!).
- The best ways to pitch potential guests and mistakes people often make when trying to get a guest.
- Podcast interview etiquette, such as setting expectations and how to make your guests comfortable on your show.
“Podmatch is an AI-driven program. It’s going to match you to your most ideal guest or most ideal host. It takes all of the guesswork out of it.”
“Alone we can do so little, but together we can do so much” -Helen Keller
Links to Resources