Podcast Builder Club
Podcast Builder Club

Episode 50 路 4 months ago

Why You Need To Hire a Podcast Editor

ABOUT THIS EPISODE

Should you be editing your own podcast? 

This episode is all about what to look out for when hiring a podcast editor. 

Find out more about what I do at PODCAST BUDDY 

So editing podcast is fun for somepeople and for other people. It is a pain in the ASS. Some people pull theirhair out worrying about editing their podcast, and in this episode I want totalk to you about why you should hire an editor and when you should hire apodcast editor for your shop. So you might not know this about me,but I've edited a ton of PODCAST, I'm talking about over twenty five hundredpodcast edited I'm talking about over a hundred podcast launched through mypodcast editing agency podcast budding, and I don't talk about it a lot. Butit's what gives me so much experience in the podcast ing industry dealingwith different clients, launching new shows staying up on the industry, and Ijust wanted to share this episode with you, because I think there comes a timein every podcast Er's life, where they need to make a decision to hire apodcast editor to let go of their little special baby. So they can doother things. So I wanted to share five things: to consider when you'rethinking about hiring a podcast editor and, of course, what to look out for so.If you're interested in offloading the editing process of your podcast hit meup, you can go to podcast buddy dot, Co, to check out my work and I'd love tohave a conversation with you. You can schedule a call and we can discuss ifwe're a good fit for each other. So before we get started, I have to tellyou something: There is a big difference between a podcast editor anda podcast producer. Okay. So when you're going to hire someone you'regoing to see a lot of people that say they're a podcast producer but they'reactually misinformed they're an editor okay. So let's discuss the differencebetween an editor and a producer. So when editor is going to be more of anexecution person, they are going to take your podcast and they're going togo through it and edit it they're not...

...necessarily going to be involved in thecreative process. Okay, so editing tasks are removing those ulms and os or,if you're, if you hate having a breath, I just put one in there. If you hate having a breath in yourpodcast they'll, remove that right, the they'll maximize the sound they'regoing to add your intro out trow your ads in, but it has nothing to do withthe creative process, where a producer is more of thecreative they're going to help plan episodes they're going to help come upwith segments, find guests schedule guests record. The episode put ittogether in a creative manner, so producer is much much more involved inthe back end of the podcast and what that means is there's a big differencein price. So if somebody says that they're apodcast producer- and they say I'm going to put in your intro Autro andmake it sound good, they are actually an editor okay and if somebody's wantsto get involved in the back end of the podcast and help, you create somethingamazing that is a producer and those come with two very different price tags.So I just want to make sure you know what you're getting when you'restarting to look around for a podcast edit. So let's talk about the reasons thatyou should get an it er. Okay, one audio engineering is a craft and wedon't all know that craft and that's okay. As a podcast er, you have stories,you have connections, you have conversations but you're, notnecessarily a person who should be equin, audio, compressing, audioleveling things. You know doing audio engineering tasks. Okay, so that's whyyou you have a headache! That's why you have that's why you have stress everytime you have to record is because not only do you have to come up with theepisode record, the episode you have to edit it and you hate editing, you hate,googling things to figure out. Am I doing this right? Why doesn't thissound right to me and it's okay, it's okay! That you're,not an audio etor! Now Listen! You can learn how to do this because you'rerecording voices and it's one source...

...and it's easy to learn those aspects ifyou spend some time, but if you're, just like I'm throwing up my Mike I'mfiddling around with knobs you're, not getting the best audio quality possibleand, let's be honest, people make decisions based on the audio. If itdoesn't sound good, why would they listen? It would be like having a video thathad static all over it. You would watch it for a little while,then you would turn it off, so you want to set yourself up to have the bestfirst impression. I've talked a lot about first impressions, but they meansomething, and so you can eliminate the trial and error of fiddling knobs,trying to figure it out guessing by hiring somebody who actually knows whatthey're doing now. Just because you can doesn't meanyou should and that's the next reason you should consider hiring a podcasteditor. I could cut my own hair, but I don't actually. I don't have hair. Ishave my head, so I do cut my own hair. You could change your own oil, but Idon't. I have someone else change my oil. I could do my taxes, but I don't.I have an accountant who does my taxes, because those things all stress me outand it will take me longer to do it right and it will make me feel worse atthe end. So it's something that I know I could do, but I shouldn't do. Ishould hire somebody to do it. Okay and that's a big question you have to askyourself is just because I can should I do this just because I could pick up atattoo gun and give someone a tattoo. Does that mean? I should probably not,let's not give anybody a tattoo. So it's nothing against you as a person.It is just simply that some things are better left to other people and you'llget a better result in the end...

...now hiring a podcast editor actuallycan bring in more money. So if you're spending three hours, editing yourpodcast, that's three hours, you're, not doing other things. So, let's justsay, for instance, Your Business. There are so many hats to wear in a businessyou have to do marketing. You have to do sales. You have to do consultations.You have to do email marketing. You have to do so many things and everyminute that you spend editing your podcast is like actually throwing moneyout the window. Let's say you're a coach or a consultant, or I don't know,maybe you're a freelancer and you charge a hundred dollars an hour. So you record your podcast for an hour,and then you spend three hours fiddling knobs and editing it at one hundred dollars an hour. You'vejust lost three hundred dollars because you weren't consulting you weren'tdoing the thing you were put on this earth to do. You were doing the thingthat you thought you needed to do, because you have a podcast now and youhave to get this done right, but in any business you have to delegate- and Ithink of podcast ing as a business and it's if you're just doingit for fun as a hobby. Oh, my goodness, do not turn it into a business. Pleasejust keep having fun with the best medium in the world. Tell stories havefun, you do not have to have a business, but those are you who are like. I wantto monetize my podcast you're basically saying I want to start a business and ninety percent of the podcast ers.I talked to the number. One question is: How do I make money followed by? How do I grow my audience and if you want to make money and growan audience, you have to have more time to spend engaging to spend marketing tospend doing all the things that a business has to do to grow so byediting your podcast for two or three hours, you're, basically giving away money. So I hope that makes sense. It kind offalls into the just because you can doesn't mean you should category, whichis just because I can make a graphic...

...design doesn't mean. I should spendfour hours trying to design a t shirt when I could go somewhere and havesomebody design it for me for forty dollars and I can spend all that time.I would have wasted doing something meaningful for my goalsfor the thing I'm trying to do so. Accountability is super underratedif you're doing something working towards something. But nobody knows you have no accountability. You havenobody to say hey. Where is that episode? You just push itoff to the next week. You pod fade. You skip you give up, because I can wait and I don't have time, but accountability is so powerful andwhen you hire an editor, there's a level of accountability, you're hiringsomebody you're investing in somebody. It is an investment to have a podcasteditor, but in that small investment you can save more time and make moremoney. So it works out as a net positive for you. But if that editor knows that youschedule and episode every week and they're not seeing you submit anepisode, they're going to check in and say, hey where's episode, seventy threeand now you have accountability. Now you have to record that podcast. Nowyou have to plan the next one, and so having that accountability keeps youconsistent, and I know the Gurus love to talk about consistency, but it is apart of having a successful podcast is showing up, and if you want to makemoney and have ads and have sponsors, you have to put out a podcast episodeto have those ads and that sponsor in and when you start to accept money, you have to publish an episode. So alevel of accountability within having an editor is really great for people.It's great for everything. If you go to the gym and you have a personal trainer,you have accountability, you have to show up and say: Hey, I ate a whole bagof Dorita's yesterday and I didn't eat the chicken and Broccoli you told me to,and you have to say that to someody.

So accountability is super underratedand can be a little bonus of having a podcast editor. So here's a couple of things to lookout for when you're hiring a podcast editor, a lot of people say just go tofiver and hire somebody for ten bucks and when you pay peanuts, you're goingto get monkeys it's true. So I recommend that when you're looking fora podcast editor, the first place to not go is fiver, because what you'regoing to find is a bunch of people who are free Lancing, who are notnecessarily really trained in audio engineering. That know the basics thatare doing it for side money and when they start to do other things that makebetter money they will quit on you. I get a lot of clients from people whohave the fiver editor, who just who disappeared into thin air. No word nonotice just gone because something better came along. So what you want todo is you want to look for podcast, editing agencies that have at least asmall history? A few years they've been doing it for a while they've launchedand worked with clients for a while, and they have some form of legacy inthe industry, because what it's going to do is going to show you that theyare in it for the long hall and they're not just going to disappear whensomething better comes along. Some new freelancing, Gig, okay, so be carefulof the fiver editors you can get burned and I've heard stories about peoplegetting burned all day, long on fiver editors. Now the next thing you want to do ishave an actual pall with that person, you're going to have a conversationabout what your goals are, what you're doing what your style is be able toexplain what your podcast mission is to get on the same page. With that editor, you want to have some form ofconnection with this person and feel good you're handing over the baby right.You don't just hand over your new born...

...baby to a stranger and say have fun youset some expectations. Did you wash your hands? Do you know how to hold ababy right? You're going to have a conversation before you just throw thebaby over so before you throw your baby over to an editor. You just want tomake sure you have a conversation set expectations, ask some questions andstart a great working relationship together. Communication is everything,especially when you're hiring someone to edit your podcast. You want to makesure they know the nuances. You want to make sure that they go listen to a fewepisodes. You want to set yourself up for success now when you're talking to a podcasteditor, you can't actually ask for feedback. Now I mentioned thedifference between editors and producers. There is a difference there,but editors will always give you feedback. If you ask for it, forinstance, does my Mike Sound okay? Could I improve it? Is there anythingyou could think of to improve the format, so you can ask them forfeedback as a person, who's edited over twenty five hundred podcast I've heardit all, and I kind of know what works I kind of know. What's coming, I kind ofknow the episode is like. Oh, this is a really good episode in this episode.Not so much so you can ask them for feedback,they'll be happy to give it to you, and you can actually get someimprovements in your show by just asking their opinion. How does thatmean? You have to change to what they say? No, you can continue to do whatyou do, but it's always good to get feedback from people who have heardlots and lots of podcast who see trends in what works and can help. You movethe needle a little bit further in your journey now. The last thing you want to look athis price, so editors come in all different shapes and sizes, and what Ifound is that the people on the very low end that say I'll edit your episodefor twenty dollars. Those are the people that are just getting startedout, they're trying to build an agency, and they may do a good job, but at somepoint in time, they're going to resent...

...working for so little money and theywill quit. So you want to find somebody who has you know a price that fits yourrange, but you want to be aware of the point that they're, you know. Editing apodcast is a lot of work and you want somebody for the long term. You wantsomebody to grow with so again we're looking at people who've been doing itfor a while. If you bide cheap you're going to buy twice. If, in anything youbuy a boat, cheap boat, you're going to buy an it more expensive boat, you buythe cheap, Le Tex gloves to wash your dishes it'll rip a hole, you'll get thebetter ones every single time. So, when you're making this investment at leastlook for somebody who's, not on the bottom rung of the pricing, you'll geta better editor you'll get someone more invested in somebody who won't quit.Now on a side note to pricing. In my agency we work month a month. I don'tlock people into contracts, because contracts are just something to argueover. I just simply have an agreement that we will go month a month until yougive me t one months notice and if you want to leave that's fine most of myclients only leave because they quit, and if you don't want to work with me,I have no reason to keep you stuck to me. So be careful of people who want tosign you for long term contracts or lock you into something. You know it'salways great to get a deal to pay for like a year in advance. I have noproblem with that, but always make sure you know the terms and conditions ofgetting out of the relationship in case you need to not all podcast editors aremade equal and I hope that you don't have to go through too many to find theright one, but it will save you even more stress in the long run, to justcommunicate about the terms of the agreement and I, finally, when you're looking fora podcast editor, look for somebody who could be a one stop shop. The samething we do at podcast buddy, where we take in your audio. We're going to edityour audio mix, it make it broadcast ready and then we're also going towrite a show, summary or show notes for...

...you and then schedule it on your behalf.You want to find somebody who can take what you give them take that littlelump of clay mould it into the statue and put it out into the world for you.So you want to look for somebody who's going to give you value ad, not justedit your podcast and stick it back in a email to you. You want to havesomebody who can finish the race for you, because it's going to save youeven more time in the long run and remember people say time is money. Idon't believe that because you can't get more time, but you can get moremoney, but you will be freed up to not have to have menial tasks at the end ofthis relationship. So you want to find somebody who is on your level at yourprice range and can take your podcast through your standard operatingprocedure and put it out into the world. So I hope this episode was very helpfulto you. If you've ever thought about hiring an editor, it can be a stressfulsituation. There's lots of people pitching different products, pitchingthat they're the best in the world, but you got to find the one that's rightfor you. So when you're looking for an editor you're going to be freeing upyour time, getting rid of that headache, you're going to have a littleaccountability and you're going to have a team member- and I just want to leaveyou with this- quote: Players Win Games, but teams win championships. So if you're considering hiring apodcast editor just want to, let you know podcast buddy dot. So that's whereme and my team live. We work with people, we make their podcast soundgreat. We write them notes and we publish for them. I have so manyamazing clients that are now freeing themselves up to make more money tohave more time to stop pulling their hair out and to get a great qualitypodcast out at the end, so check that out and I'll see you on the flippyflocking.

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