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How to Re-Launch Your Podcast with a New Name

ABOUT THIS EPISODE

Change can be scary but sometimes it’s necessary to shift your approach to get the engagement you want. If you’re wondering if your podcast needs a new name or rebranding, learn how to leverage audience feedback and pump up your listeners for your show’s exciting new path! In this episode, Travis shares…

  • Reasons to consider renaming your podcast
  • How to be transparent with your audience about your rebranding process
  • The power of sharing your excitement about change with your audience
  • Suggestions for incorporating trending topics in your show
  • The value in sharing your vulnerability and your authenticity
  • Tools for simplifying the rebranding process and advice for engaging your audience

Memorable Quotes:

  • “The idea here is more people will find you with this new name...you just have to share your excitement about it and get your audience excited about it.”
  • “What most audiences want that they never get is a peak behind the curtain.”
  • “People want to not only empathize with you but align with you...people want to go along with you.”
  • “Don’t ever settle for good enough—be stoked about it!”

Links to resources:

Radar One Podcast

Canva

Go to https://www.facebook.com/groups/poddecks to join the Podcast Posse!

Go to https://www.poddecks.com/ to give your interviews a unique twist!

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Episodes (24)

Episode 8 · 3 months ago

Where Do I Find Music For My Podcast?

Want music for your podcast but don’t want to violate copyright rules or pay a ton of money? It’s a common problem with an easy solution. Learn not only where to get great music that’s free or affordable, but how to use the music you find to make your audience keep coming back for more!

In this episode, Travis shares…

  • Where to find free and low cost music for your podcast
  • The difference between royalty free and licensed music
  • Recommendations for using royalty free music
  • Advice for reusing the same music vs. switching music each episode
  • Details about Travis’ free private music stash

Memorable Quotes:

  • “You want to get music that matches your vibe...that’s not too busy.”
  • “There’s no rules in podcasting: You don’t have to use the same song every single episode.”
  • “One of the greatest things you can do in a podcast is surprising your audience.”

Links to resources:

Audiojungle

Music.poddecks.com

Go to Facebook.com/poddecks to join the Podcast Posse!

Go to https://www.poddecks.com/ to give your interviews a unique twist!

Episode 7 · 3 months ago

How to Grow Your Audience

Congratulations—you’ve started your own podcast! But now who’s going to listen to it? Rather than spend a lot of energy worrying about advertising or marketing, check out how to grow your audience using the power of mindset, connections, and community!

In this episode, Travis shares 3 strategies…

  • 1: Shift your mindset: Podcasting is a marathon, not a sprint
  • 2: Connect with more audiences: Be a guest on other podcasts
  • 3: Create a Community: Build a space for an inclusive team to share ideas together

Memorable Quotes:

  • “Your audience wants you around for the long haul. They want more than just a quick hit.”
  • “Because we have a marathon mindset, it only takes one person a day, one person a week, to slowly compound your group.”

Links to resources:

Poddit

Facebook Groups

Patreon

Go to Facebook.com/poddecks to join the Podcast Posse!

Go to https://www.poddecks.com/ to give your interviews a unique twist!

Episode 6 · 3 months ago

Should I Put My Podcast on YouTube?

Putting your podcast on YouTube can sound daunting but in reality it’s easier than you think. If you want more people to find your show and connect with your content, Travis explains 3 reasons why YouTube is the perfect place for your podcast and how to make the most of the recording equipment you don’t even know you have!

In this episode, Travis shares…

  • Why video is more powerful than just a static image with audio
  • 3 Reasons to put your podcast on YouTube: Searchability, visual representations, “NonPodcast People”
  • How to use YouTube’s predictive search for episode ideas
  • Suggestions for how to record videos for your podcast

Memorable Quotes:

  • “If they’re not on an app, they’re not going to be able to find you if that’s the only place you are.”
  • “Part of podcasting and growing your audience is creating your own community.”

Links to resources:

Shure MOTIV Video App

Zoom

Ecamm Live

StreamYard

Go to Facebook.com/poddecks to join the Podcast Posse!

Go to https://www.poddecks.com/ to give your interviews a unique twist!

Episode 5 · 4 months ago

How do I get Sponsored?

#SPONSORSHIPS Want to see a LOSING strategy for getting sponsors?

I get 50 messages a day asking for sponsorships. Don't get me wrong, I WANT to sponsor podcasters. In fact, I will sponsor anyone who buys and uses Pod Decks (poddecks.com/poweredbypoddecks).

The picture below shows what this gentlemen (and most podcasters) send me. Please don't send anyone a message that looks like this.

There are 3 simple components that companies want in their ambassadors:

  1. Actual users/raving fans - How can you really share how cool the product is if you don't use it?
  2. Metrics - Can be as simple as 467 downloads per episode.
  3. Information about your audience - ex Our listeners are 20-44 Men who collect baseball hats.

Here's what he could have written to even get a response:

"Hello __________ (name is important, you did 8 seconds of research),

(RAVE + METRICS) I just wanted to let you know Pod Decks are crazy awesome, I had so much fun using them on my last episode. We usually get 467 downloads per episode but this week we hit 600! Just wanted to let you know they totally work and I want to share your message with everyone I know!

(AUDIENCE + ACTUAL USER) We're growing our audience really good and the next step in the process for us is trying to get sponsorships from products we love and use. Our audience is 20-44 year old men who collect baseball cards and we think that they would love Pod Decks.

(GOOD ASK) Do you currently run a sponsorship program? We'd love to put an ad or live in the beginning of each episode. We'd send you the download numbers for each episode it ran in if you like to see numbers too.

(RAVE) If not, still love your product. Maybe you have an affiliate program we could join? If so, send me a link to sign up because again, we love using Pod Decks.

Sincerely,

John Smith

Baseball Hat Podcast

OK, so not only would I have responded, but he gave me a couple options of programs to get him into. He didn't just ask for FREE product (telling me how easy it is) or "Financial Contribution".

He gave me a reason or several to WANT to work with him.

I hope this helps. I know sponsorship is important to podcasters but I don't want my #POSSE members missing out on opportunities because of piss poor messages like this one.

With feeling,

Travis