Monetizing Your Podcast With Courses Feat. Molly Ruland

ABOUT THIS EPISODE

Podcasters are always looking for ways to monetize their podcasts. For a lot of people, this traditionally means finding a sponsor and inserting awkward ad breaks into their podcasts. But there are many ways you can monetize on your own terms, without a sponsor. One great way to do this is by creating a course that can turn into passive income for you for years to come.

In this episode, Travis chats with Molly Ruland, a course-creation expert, who shares:

  • How to monetize your podcast with a course: She breaks down how to reverse-engineer a course that supports your goals, how to find out what people want to know, and how to hook people into joining.
  • Her favorite podcasting tools: These include some life-changing book recommendations and using handy websites like Trello and Learndash to create a course portal.
  • Common mistakes she sees people make when creating their first course: It’s important to find a balance of doing your due diligence to create a course that your audience will actually want to take, but not getting paralyzed by perfectionism.

Memorable Quotes:

  • "Monetizing through your own course is similar to investing in your audience as opposed to creating your business off the back of another business"
  • “You have specific knowledge that people ask you about all the time. Why not turn that into something that can make you money?”
  • “Don’t let perfect be the enemy of good”

Links to resources:

Go to https://www.heartcastmedia.com/ to schedule a call with guest Molly Ruland who can help you build a course for your podcast.

Go to https://www.facebook.com/groups/poddecks to join the Podcast Builder Club!


Go to https://www.poddecks.com/ to give your interviews a unique twist!

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Episodes (31)

Episode 31 · 3 days ago

🔴 3 things I learned after getting Covid-19

Last week, Travis wasn’t feeling very well, so in order to protect his family, he decided to get a COVID test. He was shocked to get a positive result! He’s been incredibly cautious throughout this whole pandemic, barely leaving the house and practicing thorough social distancing and hygiene.

In this episode, Travis talks about what he learned from overcoming this obstacle, such as:

  • The importance of self-care, because without your health you have nothing else (yes, it’s cliche, but true!).
  • That it is probably possible to work yourself sick by over-exerting yourself, and as podcasters, we have a tendency to do this.
  • Asking for help is ok when you need it. Remember, it’s good to be able to delegate things to team members.
  • How it’s ok to take an occasional pause from your phone, email, social media, etc. When you are feeling overwhelmed, step back and let that momentum stop for a minute.

Memorable Quotes

“There's beauty in knowing when you need to ask for help”

“There’s momentum in everything”

“We have what we can do in our hands, alone”

Links to Resources


Go to https://www.facebook.com/groups/poddecks to join the Podcast Builder Club!

Episode 30 · 1 week ago

Do This Before Your Try to Grow Your Audience!

Have you been wondering how to grow your audience? Whether you’re getting 50 downloads per episode or 50,000, you’re always going to want more. Podcasters often feel like they’re trying everything in the book and still struggling to grow their audience. But, there’s a tactic you might not yet have tried that can help you grow your audience: nurture the audience you already have instead of just focusing on getting shiny, new listeners. And, make sure you listen to the end of this episode for a special gift!

In this episode, Travis talks about:

  • How word of mouth is the number one way to get new people listening to your podcast, and if your existing audience is happy they’ll do that for you.
  • Finding ways to instill a sense of community among your audience.
  • Passing the mic to your audience by gathering feedback from them so that you can find out what gives them value, and then tailoring your show for their needs.
  • Showing gratitude by giving bonuses to reward your audience.

Memorable Quotes

“I often times feel like when we want more, we’re not grateful for what we already have.”

“The number one way to get anything is to give other people what they want.”

Links to Resources

The Secret by Rhonda Byrne

KingSumo

Grab your free gift, the Successful Podcast Mindset course, with the coupon code GRATITUDE


Go to https://www.facebook.com/groups/poddecks to join the Podcast Builder Club!

Episode 29 · 2 weeks ago

Painless Podcast Guest Matching feat. Alex Sanfilippo of Pod Match

One of the tricky parts of podcasting is finding the right guest to bring onto your show. Booking Agents have been a great way to do this, but they’re often too expensive for most podcasters to afford. Today’s guest, podcaster Alex Sanfilippo, saw this problem happening for many podcasters and came up with a solution to help connect people more easily. His service Podmatch uses AI to match you with your best interview guests!

In this episode, Alex and Travis talk about:

  • How Podmatch works for you to give you painless interview matching and additionally helps to build community amongst podcasters through resources and events.
  • How to step away from a competitive mindset and embrace the power of connection, especially through networking.
  • Awesome book recommendations (see resource links below!).
  • The best ways to pitch potential guests and mistakes people often make when trying to get a guest.
  • Podcast interview etiquette, such as setting expectations and how to make your guests comfortable on your show.

Memorable Quotes

“Podmatch is an AI-driven program. It’s going to match you to your most ideal guest or most ideal host. It takes all of the guesswork out of it.”

“Alone we can do so little, but together we can do so much” -Helen Keller

Links to Resources

Podmatch
 

Alex’s website: Creating a Brand

Alex’s Podcast: Creating a Brand

Connect with Alex: www.alexsanfilippo.com

Book Recommendations:

-Kai-Fu Lee’s AI Superpowers
 

-Kevin Kelly’s 1000 True Fans

Nir Eyal’s Indistractable 


Once you’ve booked the guest of your dreams, download the PodDecks mobile app (Apple and Android) for great interview questions.

Episode 28 · 3 weeks ago

🔮 Podcast Predictions for 2021

The year is coming to a close and we’ve certainly all had a tough one. Hopefully, you’ve learned something about yourself that you can put to use when setting your goals for the new year. Travis remains optimistic that 2021 is going to be a great one! To get ready, he just pulled out a Pod Decks card that reads “make some predictions about things that will happen in your industry in 2021”.

In this episode, Travis discusses his New Year podcasting predictions, which include:

  • The recent influx of advertising sponsorship in podcasting lately likely will continue because podcasts are getting so many ears. If you haven’t started a podcast yet, it’s a great time to take advantage of this wave!
  • The world will slowly reopen in 2021, which will likely reduce the number of people who started podcasts during the pandemic that are able to continue with them. If you can hang in there, you’ll have less competition.
  • The Clubhouse App is quickly growing in popularity and is a good way to build community -Facebook or Instagram might come up with “copycat” audio features.
  • Video will continue to be important for podcasters. Being on camera can take some getting used to, but you don’t need any fancy equipment. If you record snippets of your podcasts on video, people will be able to relate to you more quickly and you’ll see a higher conversion rate.

Memorable Quotes:

  • “Don’t overwhelm yourself with having to get a bunch of gear. You have as much computing power in your pocket right now as they did for the Apollo 11 space mission.”
  • “Give your people a place to hang out.”
  • “If people can see you...there’s something to connect to that’s bigger.”

Links to Resources:

Go to Interview Podcast Blueprint to get interview secrets.

Learn more about the Clubhouse App.

Check out the recent Pod Decks Instagram post with a formula to post great captions.
Go to https://www.facebook.com/groups/poddecks to join the Podcast Builder Club!