Podcast Builder Club
Podcast Builder Club

Episode 26 · 10 months ago

Monetizing Your Podcast With Courses Feat. Molly Ruland

ABOUT THIS EPISODE

Podcasters are always looking for ways to monetize their podcasts. For a lot of people, this traditionally means finding a sponsor and inserting awkward ad breaks into their podcasts. But there are many ways you can monetize on your own terms, without a sponsor. One great way to do this is by creating a course that can turn into passive income for you for years to come.

In this episode, Travis chats with Molly Ruland, a course-creation expert, who shares:

  • How to monetize your podcast with a course: She breaks down how to reverse-engineer a course that supports your goals, how to find out what people want to know, and how to hook people into joining.
  • Her favorite podcasting tools: These include some life-changing book recommendations and using handy websites like Trello and Learndash to create a course portal.
  • Common mistakes she sees people make when creating their first course: It’s important to find a balance of doing your due diligence to create a course that your audience will actually want to take, but not getting paralyzed by perfectionism.

Memorable Quotes:

  • "Monetizing through your own course is similar to investing in your audience as opposed to creating your business off the back of another business"
  • “You have specific knowledge that people ask you about all the time. Why not turn that into something that can make you money?”
  • “Don’t let perfect be the enemy of good”

Links to resources:

Go to https://www.heartcastmedia.com/ to schedule a call with guest Molly Ruland who can help you build a course for your podcast.

Go to https://www.facebook.com/groups/poddecks to join the Podcast Builder Club!


Go to https://www.poddecks.com/ to give your interviews a unique twist!

Hay podcasters today I've got mollyruland on the podcast from hartcast media she's, an expert at creatingcourses, and in this episode we talk about how you can monotize your podcastwith a chorus, her favorite podcasting tools and mistakes. New contentcreators make when they make their first course. So, if you're,considering making a course to monetize your podcast you're not going to wantto miss this episode now before we jump in I've got a whole free workshop onthree ways: You can monetize your podcast without a sponsor. One of thoseways is by creating your very own course. Now you coul check that out forfree at podcast builder clubcom. Now, let's get into this episode, we've gota ton of awesome nuggets for you to learn today on podcast therapy, podcasters are oftentimes trying tomonetize right, that's one of the biggest things that they're trying todo in their podcast, and you are an expert on monetizing through courses.Can you talk about why you think monotizing through a course isextremely important for podcasters? Well, because I think it boils down tolike the value of your content, the value of your listeners right. So, ifyou have two hundred, you know rabid fans or whatever the current buzzwardis right like who has more value those two hundred people who want more fromyou or potentially, a corporate sponsor in a big check like which one's morerealistic, which one has more value, which one has more longevity. You knowall money, isn't good money right. So you know Joe Rogan right just made asuper deal with spotify, but like there's, definitely grumblings aboutwhether or not he's happy because they're censoring him right, which islike it doesn't matter how you feel about Joe Rogan, but that's the mostUnjo Rogan thing you can do is censor Joe Rogan exactly you know. What do wedoicly? Okay, so yeah so monetizing through your own course is similar tojust investing in your audience as opposed to creating your business offthe back of another business. Exactly because you know, you're alwaysgoing to be at the whim of the company and they don'talways know what it is they want, and I also feel you know honestly, there's somuch like highway robbery going on with all these like dynamically inserted ads,like I'm, not interested in that, I think it's poor placement a lot oftimes like what, if they drop an ad and like right in the middle of a reallyemotional conversation and it's inappropriate what if it doesn't reallymatch the VIBE and you're just getting robbed because they're going to go offof like old school spins. You know what I mean like. I call thim spins playsdownloads streams, whatever you want to call them right, but like they're,going to give you like, four cents were, like you know, a partnership withsomebody locally, or course or mastermind, or some extension of yourcontent is going to yield you so much better results than I couldn't agree right with you. Icouldn't agree with more with you and, and I think obviously podcasters. Theywant to grow their audience and I think a lot of them think that thesponsorship route is the best way to go,...

...and I'm super excited to have you on,because I've been promoting different ways to monetize without a sponsor, oneof which is creating your course. So how do you figure out? How can apodcastor figure out what their course should be? Well, I coan tell you how I figured outmine right. I started doing a lot of like podcast n one and one events wherepeople could just come and ask him. We would present for like thirty minutesand then do q and a Weud get like seventy people would show up, and wewould just answer questions so I started to realize what was what did people want to know right likewhat you know? How long should my podcast be right, like there's astandard set of questions, everybody wants to know, and then I started alead. Magnet actually is where the origina o o mine was it. I created,lead, magnet and then it started to get bigger. Then I put it in Canvo becauseit 's easier to move around, and then it became like twenty six pages, and Iwas like this isn't a leade magnet. This is a curriculum yeah, and so Istarted teaching the curriculum. You know to people real time and over youknow the course of a year. I probably taught it twenty times and then I eolved into doing corporate training. You know so like I recently sat withthe Atlantic Council with like forty people in their organization, on a zoomand like I ran through my entire curriculum, but like adjusted it forthat brand to you know so that it made sense. And after doing that, I was likewait a minute. I could make this a lot more accessible to people and turn thisinto a course. So for me it was about having information, knowledge andskills that I could share with people that were valuable as opposed to justlike. Let me try to find something like right right instead of just yeah, sothe idea here is that you have specific knowledge that people typically ask youabout all the time. Why not turn that into something that you know can makeyou money, so I notice on your website. You talk a lot about intention. Can youtalk more about creating a course with an actual intention and what that meansto you, I mean reverse Engineeris, my favorite term,right, like I read a ton of books last year and looked at all these people,who were wildly successful and, like reverse engineering, is the number onelike tool in their toolbox right. Where do you want to end up? What do you wantyour life to actually look like? What are you doing every day? Where are youwaking up? What are you eating for breakfast? What does it look likeoutside how many hours are you working like really getting intentional withwhat you want your life to look like, and so even me like, I have a podcastCalles, a lower third which, like I'm phasing out because it actually T Ididn't reverse engineering. I just wanted to talk to the interestingpeople I knew, but that has nothing to do with my business. It's not reallyserving me other than it makes me feel good, because I get to hang out withCol people for an hour right, but but is it doing anything not so much right?So now, I'm watching a new podcast called the podcast club, where I'm likewe're talking about podcasting, because that's what I really enjoy and ner outon. So I think just understanding like what results you're going to yield fromyour efforts and making sure that that's something that you actually wantand not just something that you think you want, and so...

I think you know this like there's athere's, a balance right of starting ugly, like Chris Ca, says, but alsolike having a plan right like there's a middle ground. There sure so yourecommend, saying like where do I want to be, and whone are the steps that Ineed to do to get there as an intern? Are you are you like anavid journal, or do you sit down in journal every day? Do you haveanythings that that help you create intention? I meditate I menitate every day and I'mreally big on like dry race boards and mapping things out an visualizationlike you can't see, but my treadmill is next to me and in front of my treadmillis a wite board and I bought a wall calendar for Costa Rica and Iripped all the pages off and I put thim up in front of me because I'm movingCostarika in January, so every time I wan Tha treadmill right. I think aboutwhat I want to look like in a bathing suit. When I get down cosericat alittle faster, you know so yeah I mean I think you know dialing in because sometimes you canwork on something for really long time and put your whole heart and so onto itand then realize like shit. I don't like this yeah. This is not what I wantto do like for me. I love teaching people. I love empowering people. I L.I love it when t e they're taking notes in those Aha moments are going on andI'm like yeah man go there and like and take this and do whatever you want withit. That's O me I so much more appealing than like having a youtubechannel personally, where people like follow my journey, even though peopletell me all the time, I should do that, but I'm like it's not yeah, it doesn'tat's Greamy Joy, yeah yeah. I want to jump back to something I heard twothings in there that I wanted to jump back to first. You mentioned that youspent a year reading books and were there any outliers in the books,you read this last year that you could recommend that somebody definitelyneeds on their bookshelf first and formos not to be cliche of the fourhour work week and then the follow up tools of titans that definitely changed.My Life, the fithe one page marketing plan byAllan Dib, is another really goals. One of my favorite books, I've fread thatlike three times it's just it, you know it's just like Oh yeah, it's so simple,but like it's such a good book man, you really put me on the spot. Here I readevery single Bunee Brown book, so I focused I decided that you know theaverage person has seventzand thoughts a day and like fifty percent of them arnegative and like more than half of them ar thoughts. You've already had-and I was like well scratch that I'm putting some new stuff in because Idon't want to play this like game again. You know, and so I set out to read abook a week, but they were all you know, business personal. You know developmentand finance and marketing like no romance nomels or like true crime stuff.Just like you know getting to the point, an kind of learning a little bit moreabout myself. So I didn't hit the goal, but I read twenty eight books andbecause of that I mean my business improved a hundred and fifty percent,my my personal life is improved and so yeah. Let me think you know BernameRownd's, a great one. I don't know if you're actualy ar absolutely hugeAbrand Brown fan yeah, I'm like the story, I'm telling myself. You know. Iuse that often because I realize right.

Okay, so those are really good.Recommendations actually have the one plan, marketing book sitting right hereand I'm a huge fan of Ellen Dib and, of course, Tim Ferris. Who isn't youmentioned, moving to Costa Rika? So tell me more about, like that, seemslike a pretty big life decision. What is the impetus of you getting out of the United States? Well, you know for me it's not so muchabout like getting out of someplace but getting into someplace I'd rather beright. So it's not like I hate America or whatever. This has been a game. Itwas a five year plan that the pandemic turned into an eighteen month plan andthen the last election admittedly turned it into like a three month plan.But you know I love this country. You know couldn't do anything without it,but I mean that's my jam. So when I wasborn, I was diagnosed with the rare conditional birthefact T at wasn'tsupposed to live twenty years. I've had a bunch of spinal surgeries like I facemy maker enough to know that, like you, you know I've laid in that hospital bitenough times going like Yo, if you, if you don't make it out tomorrow morning,like are you good? You know like a yeah good and that's an internal question,and so for me, I've never been afraid of like take risks and make changes,and so I closed the company that I ran for twenty years last and two thousandand eighteen and that's when I formed hartcast media and I like go aball that-and I was totally fine to Li- go of that a lot of people were shocked, butI wasn't and then, when the panemic hit, I closed out my physical, brick andmortar studio and I sawh it as an opportunity to get out of all theseleases. You know, and so I got out of my house- and I got out of my studioand I gave everything away. That's awesome and it was great. Idon't the onthe only thing that I've missed is my handheld black and deckervacuum. Like you know, like of all like of all the things I gave away, that wasthe only thing I'm like shit. I should have kept that useful tool, but you know again it's visualizationlike where do you? Where do you want to end up right like I want to be in CostaRica, working on my courses doing masterminds like training people, howto elevate and amplify their voice like that's what I've been doing for twentyyears? That's what I want to continue to do, and I want to travel the worldand get paid to speak about the democratization of information rightyeah and that's I mean that sounds amazing, and it really is proved thatyou live by the intent that you know the intention. So I absolutely lovethat so I wanted to share something with you. I created a course, thennobody asked me to make at one point which is actually how I came up withthe business poddect, which is a whole other story. But what I wanted to talkto you about is what is your advice to people who want to create a course, but they don'tnecessarily have people lined up to buy it? Do you have any strategies that youcould share? Ith people to you know, get preorders or to feel out their audience to see. Doesanybody want this course before I spend hours and hours potentially building it? I mean market research is good. I guessyou could see if it's like oversaturated, but I think if nobody'salready doing it. That means it's a...

...real window for you and I think youknow sometimes you're. The group that youcould reach out for feelers to is not the people that are going to buy yourcontent anyway right. So I think I think one of the one of the likeunintended consequences of creating a course or teaching a class or whateverversion it is right. It makes you continually Sharpen Your Sword Right,I'm not I'm going to make sure that whatever I'm telling you about Youtube,you know that was in my course last month is updated because things havechanged. You know fur chapters and you know right, and so it makes youconstantly update, and so there is an audience for you and here's the thingyou don't need a thousand subscribers on youtube right.You don't need a thousand people to buy your course start with ten. You knon'tstart with a hundred and then build from there. You know and then, as faras getting New People in the fray, like it's this whole hustle right and Ifigured it out. I took a bunch of Webbon ars this summer and I watch outother people. Do it an not my facebook feed is filled with those ads kill menow, but you know it's all about running afree Webinar that talks. You know five ways to start a podcast without doingany work right and then you do a Webin ar you get people in you get them in.You tell them o all the benefits of a podcast, and then you thes the ethicalemergency right. You know like this won't be here tomorrow. What o you doyour own version of that, because I don't subscribe to all of that right,but you do these weabon ars! You get people in and then from there. Then youpull them in and you sell them the course and that's how they do it it's,but you got to spend a little bit of money on facebook or Youto bads orwherever you want to put your. You know your power and that's how you pullpeople into the free Weban ar and then, ideally from the Free Webanr, youconvert right. Okay, so it's not necessarily about your current audienceat all. It could be new people based on how you're, targeting your ads to getthat visibility exactly and if you're unfamiliar with facebook ads. You canliterally target by every single demographic. You could imagine agelocation if they're an engaged shopper if they recently got married. So if youthink about starting a course for people who are gonna, be in a wedding, let's just say,you're a wedding podcast, you can actually target people who are engagedright. So you can. You can share things like that with them. It's very is avery good tool. Okay, one of thethngs, I noticed on your website- is that youwant to help people create a course that makes sense. Now. Obviously, we want our course to makesense. If we're creating one. Are there any tips you have around how somebodycan create a course that gives people enough information in the right order?Do you have a formula for how you outline, of course, it's kind of like the beginning, theWHO the wear the? What the why you know and then the implementation right,there's kind of an overall structure for it, but I think really a lot of I mean I atTagainess is from personal experience,...

...but I would really recommend like doinga couple versions of your course live on. Like a you know, like Alebanar kind of things rightWhoevanar, like I have my I do it all the time I do like podcast. You knoweverything you need to know, and it's like a three hour thing man, you knowwhat I mean it's long right comes with a customtrello board and, like allkinds of resources, I mean this thing. Is a beast, but in that process I havegotten so much better at it, and I have reorganized that board and I have likeoptimized my systems, but it it took me doing it right. You know it's like you,can map out your presentation and you get in front of the audience. You'relike Oh shit. No one's Eh right like you, yeah Herry, boot right. You knowso, like you know no and EAN. Also knowing what questions people are goingto ask the most, because I might think these are the five most valuable piecesof information but like they don't give a shit about that. They just reallywant the other five things that I thought everybody knew right so and theonly way that you can figure that out is just doing it yeah. I love that soby going live, you're able to create something where people can interactwith you live, and you actually give you feedback that you can make thecourse better, and I love that you said you know the five things that youthought everybody knew they didn't know, and that was something that wasdefinitely more important for your pillar content than what you thought.People knew because it's easy as an expert to think like. Oh that's, justsomething Everythn, everyone knows and there's a lot of people out therestruggling with it. You mentioned Trollo tralls Wen my absolute favoritetools in the world. I wanted to ask you: what are some of your favorite tools orplatforms for creating a course or launching a course you have any DEA aty? U, I presume you have a great list. You know I'm really partial to Trello.I build everything out on Trello, so I create like a Templat for my clients.So then I have them kind of fill it in and then I helped them move it around.They always get super overwhelmed it first or like what is this thing andthen they grow to love it. Just like everybody with Trello what you're likenow and now, I'm like, I can't live without it. So because it you know you can move thingsaround you. You know what I mean and then and then I branded all for themand they start to see the thing come to life and I think that's more importantto like get that visual on it right then, like a spreadsheet or a bunch ofGoogle backs like no man, you can see this thing and that helps them likecanceptualize, the next step. You know, I think I feel like we're, probablysimilar in a lot of ways like I'm really good at sensicizing informationinto like a way. That's digestible, but like I've learned that that is noteveryone's foray and it's a real like struggles, sometimes right so bydisplaying it for them. I found that to be really really helpful and then Ithink Learne Thash, honestly, I think hosting your website on your word pressor through your crm, is the way to go and like I get it, I know teach BlanCajabbi are awesome, but they're super expensive and thirty bucks or fiftybucks or ninety nine dolars doesn't seem like a lot. But what about fiveyears from now like? Are you really prepared to spend four thusand dollarsto like put your course someplace, because that seemslike some...

...highway robbery to me? You know andthat's how I want to. I want to think about the long term. I want to thinkabout bringing in course, clients and mastermines for the next ten yearsright like while I'm drinking to Kila at INCOA. Right like I want to be likerunning courses, and so I want to think about the long term. So and now, a lotof these crm tools have these membership portals, which is justonline courses right, and I think, at the end of the day, if your marketingis good and you're getting the visibility and you're bringing peoplein, they don't really care what the platform is as long as they can clickthrough it and they can see the pictures and the video the end user isagnostic in their preference to the platform. So it really boils down tohow much do you want to pay? How Tech Savvy Are you? Are you familiar withword learnd Ash, which is like a word press like pluging, but that has like awlue commerce back end and everything else, but it's a little cumbers Om, buteverything is there and then again the crms have some pretty simple membershipones that are great because Afyou're doing webanars and you're finelingpeople in then you can put them into a nurture campaign. You know what I meanyou can let your crm kind of do, some of that heavy lifting, and then youjust yeah and once you've got them. They don't really care what theplatform is. You know what I mean and they shouldn't it's the informationthey care about, not the specific delivery right now with the pandemicand everything do you have you seen an uptick in people foraging forinformation or trying to learn and get better while they're trapped at home?Have you seen an uptick in courses for sure courses are doing really wellright? Now. I think I think we're going through phasesright like the pandemic is like a life cycle right like the first we had likedenial. You know, then we were like I'm Goingno, learn a big bread and like Ohyeah, I'm Goin to take all these classes and that mater thet was likethe like. I'm just going to like sit on my cup to drink Jan at two o'clock. Idon't know I feel like it's a whole journey that we're on so I feel youknow, but people and I think people aregetting zoom burn out from all the bad audio from people who refused bymicrophones. Yes, you know Comon Yons, eight months, but because you know we don't have zoomburnaut, we have bad audio burnout right like in you, and I understandthat we're both using like short, mikes right, I got the same Mike over there,I'm just using this one, because I think it's cool but like it's, not thezoom, it's a bad, audio and yeah, and so the idea of like takingsomething online, I think to some people is like you know, but for other people that are home andonly it's a great thing to distract them. So I mean, I think it really justdepends on your content and who you're trying to reach and at who youraudience is really kind of divines. You know who's going to pay attentionto it. So when I made my first couruse like I said, I made a huge mistake. Ispent six weeks building out this discourse that no one had really askedme to make, and so I've always been a big proponent of at least ask people.Is this something that you'd like to see or get some type of information?What what? What other? What O ther mistakes? Do you see people creatingcourses make on a regular basis?...

Well, my favorite quote is don't thatperfect, be the enemy of good right and some people just like want everythingto be so dialed in and I'm like dude you're going to Redo this course acouple times you're going to want to change things out next month and likethat's okay and then they get even more of a mom like what do you mean we gotto do this again, I'm like I'm just saying man like throw the Spaghetti onthe wall. You can rewrite that paragraph later, like dude, your fourweeks behind schedule like let's go, you know I mean just just just do it and I get it right like, and I hatetalking about impostor syndrome, because I get every women's event.That's all they want to talk about. I'm like show me where the money is manlike. I don't really want to talk about my feelings. It's not what I came herefor, but but like when teach when doing a course that really comes into BlakeBius. Not only you claiming to be an expert where you're charging to teachother people, so any of those insecurities are going to come,flooding back and you be like well Jus, you know, and so some of that you gotto find your way out of that. You Know Yep, okay, so Gettin so forget, imposter syndrome and and perfection I agree with you. I think some beats. None really right. You knowlike do something put something out there and it sounds like you areconstantly looking at your content and updating it and making sure that it'sthe most current, so you'll build a course, and then you monitor it and youkeep updating it, and that gives you another opportunity to pitch it to yourexisting customers right because there's new content for them to comeback to and then IIN more marketing to put out for the new clients that youmay receive: okay, so podcasters looking to monetize. What did someone do? Who may not have aspecific niche? Now I don't know if it's Nich or Nishe or what whatever theword is, but let's say, you're a podcaster and you're trying to monetizethrough a course. How can you sort of reverse engineer what would be likejust a quick, I guess thought process onlike what could my course be? You have any advice for that totally so like Ican give an example of me right like we're launching the podcast clubpodcast about podcasting. Well, if I wanted to do a course, I was like thetwelve days of podcasting, like the twelve most important things that youneed to know. I would actually like isolate what that is. Like introductionequipment, tech, you know what editing what whatever right like true well now,I could you know loosely base my podcast episodes on those topics right.So what episode me and my buddies could talk about RSS Hoisan who's, the bestnow from that I can refine, because I think repurpose is like sounds likeyou're poilted out of the recycling Bin Right, but you can refine that content,because now you can take audio simples from that podcast. You can transcribethat podcast and now youv got a lot of filler for like that Corse contentright. So a lot of times, people use...

...podcast to support other products, butI think using a podcast to crea other products is the way to go right. Likeyou start with podcast you transcribe it now. You've got an outline right. Sothat's wh t where the intentional thing comes like. If you know you want towrite a book, why not do a podcast and do twelve episodes like twelve chaptersin the book and at least give yourself a wire frame of content for you to gowith copy and paste right, get that kind of sort, ou n? Then you go in andyou do your high level editing and now you've even got video samples. You'vegot, you could even say. Oh we're talking about our SSPS in the courselike here's, what my buddy Markis Tepaula had to say about it right likeI could eveit you know, and now it becomes this, like you know, soniclandscape. I love throwing that in a any chance. I can, but you know itbecomes this real product and it's not as much of a heavy lift instead ofdoing twelve episodes of podcast and being like Shit. Now I got to work onmy course like no man, that's where the intention comes in and the reverseengineering, or even creating your content in reverse. I love that. Iabsolutely love that and I did notice that you are a big proponent of theaudiobook, so I've imagine that that plays into yourstrategy for an audio book, you're recording a podcast, let's chop, thatup or at least create an outline for our audiobook right exactly like. Whydo it twice right, smarter, not harder, like maximize your impact with what youalready have right use, what you have nother one of my favorite Montras likeuse what you have. So what really inspired that, for me, was MalcolmGladwell's book talking to strangers. It's amazing! I mean it's a great bookbut like he takes all these interviews and podcast and samples that he's done,and so he opens and closes the book with Sandra Bland, but he like playsher audio from the facebook videos. I'm like I'm getting goostos right now,like it's one thing to tell sander bland story, it's Anotherg thing tohear her voice right and he talks about CIA agents and he plays interviews fromthose CI agents and some of the recordings aren't even good right, butthat's at kind of makes it better because it's different than the rest ofit, and now it's just like brilliantly produced multimedia. You know audiobookso, and he and he opens by saying this- is a hybre between a podcast and thenaudio book and the lights just went on for me. I was like this is how you getit done right, yeah, but you have to have the wherwithall. The know that,like at some point you want to have a course. You want to have a book. Youwant to have an audiobook, and in order to do that, you have to like meditateman, you're right, you have to you have to remote. You know, eat a bunch ofmushrooms or meditate. I don't know whicheverone. You know you know whichever. When you want toget down th or book, I mean Hey. Why not do both but, like you know, you gotto kind of get outside yourself and take that third party perspective onyour own life and then and then map it out. Pretend your not yourself for tenyears S, your buddy, who you're giving advice to because it's always easier tosee other people's stuff than it is your own yeah. Absolutely it's hard toit's hard to look inward in that way. Absolutely if you could look through anybody'semail without them, knowing whose email would you look through?...

Oh my God, I want to say reg Dallio,but I probably wouldn't even understand Halfof Wal n understand like ninetypercent of it. Letst be honest. That's a really good question! All right, I'll GESS, you I'LL! Let yousimmer on that one yeah! Okay, what is what a podtact question is? Itis apoet. I love it. It's a good one yeah. What if you could sit next to anybodyon a ten hour flight? Who would it be and why Tim Ferris, Tim Ferris, okay,big Tim Ferris Fan, although he probably wouldn't talk to me- probablyhave like air buts in and be like working the whole time, but I think youtalkd to you. You got a good vibe thanks. You an appreciate that Youdfigure out a way to you figure out a way to open that can all right, I'mlike buy Hem some drink, something do whatever it took, but I mean that guyis just it's not even so much that I'm a fan of Tim Fairs Right. I don't knowa ton of about him. pers e, but the dude is super smart and he'sinterviewed the smartest people on the planet for like the last five years,and so he is a gold mine of information yeah that heis so happy to share and synthesize right. Like he's one of those peoplethat can synthesize like especially tools of titans, how he takes like themost important parts of these interviews, I mean yeah, phenomenal,brilliant, brilliant, omial, yeah he'd be hed, be I wouldn't want to read hisemails, though, because it's probably ridiculous. Well, he only checks hisemails a couple times a day, so right right for Ourorweek, I m well yeah oror not at all right, which is El Yeah Er, not at all, that's the best,that's the best case scenario, but we're stuck with email. So all right,so I do have to mention that at hartcast media, one of the things that you do is youactually will create courses for people. So if you're listening right now andyou're thinking like, I would like to start a course or I would like tocreate a couruse, but I don't have. I don't know what to do. I don't knowwhere to start. I need somebody to reign it in. This is the perfect opportunity, so youcan go to Hartcast, Mediacom and schedule. Call with you and talk to youabout what that would look like to work together and build a course, Thay coundstart making. You money absolutely awesome. So I definitely want people totake. Take you up on that, because I think that one thing that people don't think aboutis with a digital product. You basically- and let's just say this- foran example you're going to do the work once and you're going to be able tosell this constantly. Now we did talk about refining, which I really love andyou're going to have to refine that course, at some point when it becomesoutdated but you're doing something once that's going to continually makeyou money essentially without overhead right, depending on whether you decideto go with a Kajabi or the learn, dash or whatever platform you go on yourcreating this product, that's going to continually make money without havingto print products or manufacture, or things like that, which is one ofprobably the fastest ways that a content, crter or podcaster couldprobably monetize their podcast without...

...taking pennies on the dollar, to sendsomeone to guy, go right or Toa, Briian, Blue Apron or whateverthese are, or have ads randomly stuck into your podcast when it's just completely unnecessary.So I invite everybody to go to hartcast media and, if you're serious aboutmaking a Chouruse, you can make serious money and you've helped how many peoplehave you built courses for shot like thirty, I think at this point.Okay, so she knows what she's doing obviously right and then you mentionedthe Pod Club. So I'm really interested in this. When is POD club launching?Well, we definitely got to have you on as a guest for sure, because I loveeverything that you do. I think PODDEX is brilliant. I think it's such a smartthing and after you know listening to more of Yeour podcast and getting toknow you I mean I think, you're a genius honestly and what a smart thingto Ou know for real. I mean what a smart thing to create like you'veedited so many Interi mean you've, heard the worst interviews and you'veheard the best interviews and now you've condensed it into this likehandy deck, and I'm definitely going to get a set of those cards myself,because I could always be a better interviewer as well, but the podcastclub is with me and Adam Levin and Marcus Depaul, so Adam Levin is thegrandson of Chuck Levins Music Center, which is like a sixty year old musicstore here in the area. Yeacast outfitters, podcast offfitters, exactlyand Marcus Dapaula is from me only louder, he's like a hardcore musicindustry. Veteran and audio engineer really, like you know, if you'relooking to do an audio drama or some really high high level podcasting likehe is your man and he's an expert in software, and you know editing and allof those things and Adam is your gear and equipment guy and then I am yourlike feasibility aspect. So we talk everything about what's happening inthe podcast world. What new equipment's coming out? How things work? We get alittle technical, but you know mostly we, you know crack jokes and hang outand nert out about podcasting cool, so is it coming soon or when Coun peopleexpect it? Yes, actually the pilot should be going up on itunes this weekand then we will start rolling out episodes. We did a couple. You know badfirst start episodes just to get the ball rolling, so we'll drop thosenetflix style and then we'll be live every Saturday morning on Linkeonfacebook Youtube pariscope twitch. You know every possible place that we cango live. We do. I do that through restream, so if anybody's interested in videostreaming, that's a great option for you and it's also a great opportunity forus to showcase our skills, because we record everything and then we createcustom, video templates and backdrops and everything alse. So it doesn't looklike zoom or anything else. People are seing on the Internet, it's reallycustomized and so it'll be exciting. To...

...be able to show everybody. Some of theskills that we've developed ind some of the services were offering that'sawesome. I can't wait to hear it because I know all three of you know,or I know of all three of you now, so I think that that's like the three megosof podcasting going on right. There I mean othing, yeah, there's such goodthere's such good guys like they're, superknowledgeable, they're, incrediblyintelligent and they're, like literally the nicest people I know like. I amdefinitely like the derelict in the group. I mean I'm nice, but I'm always joking about eating,mushrooms and so whatever. But you know they're just such good guys,and you know I don't want to talk any smackabout the podcast industry, but it's like full of white dudes from theirbasements who, like quite frankly, treat women horrendously and like MansPlain to us, talk down to US- and I mean I'm in a group of you- know:Women, editors, just busters, which is an amazing facebook group, ther's, athousand women in that group, wow thousand women yeah. I know a couple: just busterscarry and Emily procop exactly and carries like you know the Queen. Youknow B of the whole thing and I mean, but that's that speaks volume. Sinsethere's a thousand women in podcast, editing that most people don't knowabout, because we're not coming in your groups, because you all don't know howto handle yourselves. Like normal adults, it's mind. Boggling I mean I've.Had people accuse me of being a liar saying I was only in it for the money,because I said that youtube was a great platform. I mean it's like. I don'teven want to go into it, but it's okay. Well behalf, ay be half of all theWhite Dos, I'm not in a Basmin, but I'm definitely down with the just bustersand women are powerful in podcasting, soyou better watch out very cool. Well again, I love your vibe.I can't wait to hear the POD club podcast and, if you're looking to havesomebody assist you with creating an amazing course definitely head over tohardcast media schedule, a call you just heard this and you could tell howmuch fun you would have creating a course with molly. So thank you. Somuch is there anything you like to share before we go with my community ofpodcasters. No, just thanks for having me on thanks for listening and keepsupporting Travis, I mean I'm sure you have a really active fan base becauseyou're your solid person, you have a great product, and so you know foranybody listening make sure you buy travs discourse when it comes out. Areyou going to relaunch this course? What I'm Sa you can you send me this courselike? I Eai will send this called short cut to podcasting. I still sell thecourse and then I also have a course called interview secrets where it's, how do you run a successful interview,podcast, which was done? Obviously after I've launched my very firstcourse, but when I launch my first course I came up with the idea forsending people the deck of cards that had interview questions to help themget interviewed, and when I launched the course everybody said, I don't careabout the course. What are the cars so ias like? Okay? Maybe people want thesecards instead, so I named it poddecks,...

...and here we are a year later withthousands of podcasters using them. We also have the POD ECKS apt, so so I am,I am going to send you some poddects of your very own before you move to CostaRika, so I can save on that shipping. That's amazing! Thank you. So much forhaving me on trap, hey you rock molly, and I can't wait to talk to you verysoon.

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