Podcast Builder Club
Podcast Builder Club

Episode 25 · 10 months ago

My 2020 Podcast Review Process

ABOUT THIS EPISODE

The end of the year is always a good time to reflect on the past year, figure out what worked for you and what didn’t, and decide how you can improve yourself in the New Year. While people traditionally do this for their personal life, finances, and fitness goals, as a podcaster, it’s essential for you to take advantage of this time to reflect and set goals to enhance your show!

In this episode, Travis shares 5 things you can improve in your podcast for 2021:

  • Audio: Poor audio quality and awkward intros and outros can send your audience to other podcasts.
  • Analytics: While it’s not good to obsess about analytics weekly, it’s important at the end of the year to assess overall patterns.
  • System: Creating a step-by-step workflow for podcast production can help save you time and allow you to delegate tasks.
  • Scheduling: You can optimize your process for getting people on your show by streamlining the booking process and having them provide the information you need at the same time.
  • Plan out the First Quarter: Make one solid actionable goal and a detailed plan for how to achieve it to start your year off right.

Memorable Quotes:

  • “I think of podcast episodes as little soldiers. They’re out there working for me all the time.”

Links to resources:

Go to https://www.facebook.com/groups/poddecks to join the Podcast Builder Club!


Go to https://www.poddecks.com/ to give your interviews a unique twist!

What is up you beautiful podcasters,it's December, two thousand and twenty, and I'm doing my annual reflection oraudit on my podcast and in this episode I'm going to share with you the fivethings I'm woing to look at in my podcast to see how I can improve forThwsanta twenty one starting a podcast is easy, but growing an audience can behard podcasters face, so many challengesthat can make them want to quit. So I'm here to help them stay in the game. This is podcast therapy. Two Thousand and twenty was not thefuturistic hear. We thought it would be: no hoverboards, no self lacing shoesand no flying cars. It was a difficult year for us all, but it was a greatyear for podcasting and every year at the end of the year, I'm going to lookat a few things in my podcast to see. If there's anything, I can makeimprovements on for the year coming ahead, and I want to share those withyou today. I've got five actual things...

I'm looking at and I'm going to sharethem specifically ind how I'm applying them to make better content for you intwo thousand and twenty one. So the first thing I'm going to look at isaudio, so my podcast stands on basically one leg audio and if my audiodoesn't sound good, I risk people leaving to go. Listen to anotherpodcast. So I'm going to be reflecting on my audio settings. Does my podcastsound good? Does anything about it bother me. Can I make improvements inmy post production that will help me, spend less time, editing and more timecreating content, I'm always experimenting with new microphones andadding things into and out of my post production and, of course, myenvironment. So I invite you to do an audit on your audio. Does anythingstick out to you that you don't like? Can it be improved now, I'm not sayingrun out and buy a new microphone. What I'm saying is, can the tools you havebe optimized in any way now, along with...

...audio I'm looking at my intro, an outro.So what I've decided to do is based on my own listening habits. I don't likeforwarding through a podcast intro anymore. It creates friction. I want toturn it on and I want to get the value, so I'm going to be experimenting withlosing my stock Intro on my podcast and just going to a transition piece ofmusic. The reason for this is that I do a hook. I tell you what the episodesabout and then I want to get you into the episode immediately. I want to hityou with that value right away and, if you're an active subscriber of mypodcast, you don't need me to tell you what this podcast is about. So I'mgoing to experiment with that and see if it helps me keep people in mypodcast longer now for the Outro, I've used the sameouttro all year and what I've decided is because I do so much in podcasting Imake courses, I have products. I have a facebook group have all these things,I'm working on I'm going to create...

...individual cals to action for fourdifferent things and every episode I will change the Outtro. I will roundrobin through four different calls to action and see if any of them convertbetter than the others. So what can you do in your podcast to improve the Audio?Is it a change in the settings? Is it a change in your intro outro? I want youto think about this and see if there's anything that sticks out to you, thatyou cund improve upon now. The second thing I'm going to be looking at isactually analytics. Now I know I tell you guys, don't look at your analytics,don't look at your downloan numbers and the reason for this is that I justdon't believe that looking at my current week's numbers really reflectson what my podcast is doing. I look at my analytics about once or twice a yearat the most because it doesn't matter to me how many downloads I'm getting,because I'm going to continue to create content anyway. I've committed tomaking podcasts and my weekly numbers...

...only reflect what's happening at themoment, but I think of podcast episodes as little soldiers, they're working forme all the time they're out there they're ever green and people can findmy podcast and hopefully they find an episode that brings them into my worldand they want to go back and listen to all the other episodes. So I don'treally stress about download numbers, because it's just not something that Iwant to spend my energy on at all. I'm going to spend my energy on making newstuff, making new products, making new podcasts, ND and networking with peopleand that's how I'm going to grow my audience. But in December I'm going tolook at a few things in my analytics now the first thing I'm going to lookat is patterns, so my top three episodes. Isthere a pattern or theme between them? Was it a specific topic? What were thetitles like? What Day did I release those podcast on and we see if I canfind any patterns? And if I do, then I...

...know I can create more episodes withthat theme that topic that title style or that release date and I'm going todo the same thing with the bottom wrong of podcast, all my little guys thatjust aren't getting any downloads. What was the theme? What was the patternbetween those episodes and I'm going to try to make sure? I don't spend anymore time focusing on that too much and that's a great way for you to use youranalytics use your download numbers to createbetter content. The second thing I'm going to look at,like I mentioned, is what days did the best, so I released episodes on Fridaysand Mondays, which which day did the best and then I can focus on for twothousand and twenty one, which day should I release my podcast episodes on.I don't think it truly matters, but I'm always going to be looking for thesepatterns to see how I can make improvements, and the third thing I'm going to lookat is: Where are people listening? If,...

...if all my listeners are coming fromapple podcast, it would be in my best interest to make call the action forpeople on Apple Podcast, to leave a review or to do something specific onthat platform or if all my listeners or a majority of my listeners arelistening on the Sounder FM player or spotify, I can create a call the actionto where a majority of my listeners can actually do it on the platform they'relistening on. So that's something. I will also take a look at in myanalytics and see if there's any patterns, where are people listeningand which episodes had spikes on which days so the third thing I'm going to belooking at is my system, my handbook, my standard operating procedure for apodcast I like to imagine sometimes that there'll be a day or all I need todo is plan an episode record it and somebody else takes it to the finishline, but I like to have things done a...

...specific way, so I've created adocument, a very simple document in Google docks that literally lists outevery step for every episode that I create. That's right, number oneplanning the episode I take out my podcast planning sheet and I will planout an episode. Number two is actually recording thatepisode, the best part of podcasting and after that, there's twenty othersteps where I'm editing the podcast clipping out little nuggets that I canshare on social media, having notes written for the podcast, all the stepsthat go into every single episode. So if something were to happen to me, Icould give this to somebody and they could finish out my podcast episodesfor me every week now. The reason I'm going to look at this is because there's probably ways it can be:optimized can tasks be combined. Can My team do multiple tasks at the same timeor...

...batch things to make the content faster?I'm simply going to be looking at this for how I can consolidate and improvethings now. My standard operating procedure is multiple items. Long I'vespent a long time figuring out exactly what I want to do with my podcast andI'm actually going to be sharing my podcast system with you in a video verysoon. But what I want you to do is, if you don't have your system list it upjust sit down with the piece of paper and say: okay, every time I make anepisode. I do this and then I do this. Then I do this until it's out andpromoted, and your list may be three items long. It may be ten items long,and I want you to look at that and say: Okay, if my list is small, what can Iadd in? Is it time to start doing audiograms? Is it time to start addingvideo in? Is it time to start promoting? Mymemorable quotes from the podcast...

...and see what you can add in to enhancethe coming year? Now, if your list is as long as mine, you may want to seehow you can consolidate. You may want to see what what is what are these things doing? Are theyworth the time I'm spending, and how could I optimize this list to eitherconsolidate it or make it more efficient? Now, the Fort Thing I goang to belooking at in the podcast is scheduling, so I am starting to get on more podcastand have more people on my podcast and I use Callandley to book. My show verysimple: it creates a calendar, invite sends them a zoom link, but theyactually have a way where you can put in a little questionnnaire for yourguest. So I'm going to be reviewing my questionaire. I want to make sure thatmy guests are giving the information quickly. That will help me have to doless research for their episode. I typically pitch people at episode idea.So, if you've taken my interview...

...secrets course, I give you emailtemplates that allow you to pitch people your podcast as a guest, andthen I really recommend that you almost think out the entire show for them. Yousay I want to do an episode with you, where you share the value on this this,and this makes it much easier to book shows, butonce they said yes and they go in, I need them to fill out a little moreinformation to help me plan for the show and optimize how I'm taking in myguests. I'm also going to be looking at my terms and conditions, it's importantto make sure that people agree that you can use their likeness in your podcastand I'm going to be looking at all of the questions in my scheduling form. So,do you have a setup for scheduling and if you do, are you leveraging the toolswithin them to capture information from your guests before you get on your zoomcall before you get on squadcast its a very important step for interviews tomake sure that you're not spending a...

...ton of time researching every singleguest? And you can interview more people now your guests may have new productsor new services or new tactics, and they might share those with you in thatquestionaire and then you can make an even better podcast episode, don't be the podcast that has thecalenlea that just says book a call, and how can we make this call better?One little form actually ask them for their social media. Ask Them for threethings that they'd like to share: Ask them if they have anything they're,promoting they're, going to tell you what they want to share and it makespodcasting especially interviewing much easier. All right, no number five issimply going to be planning Q, one making a list of people I want to pitchfor the podcast. The year is closing out, and most people have booked theirentire calendar out through two thousand and twenty they're, not takingany more interviews. So it's pointless to try to get new guests right now, I'mgoing to be focusing on filling up January and February and March. So I'mgoing to be putting together a list of...

...people that I want to pitch, sendingthem my pdf, sending them my email template and asking them to come on thepodcast. So I'm going to start to plan out that quarter now, if you're, a solocaster, all you have to do is sit down and say: Okay, how can I plan out twelve episodes forthe future and start to see what that looks like and how you can start toreverse engineer and create those episodes? I had a schedule because lifebalance is a big part of podcasting and if you can get ahead of schedule,you'll be a much happier podcaster. So I'm only going to be thinking about q.One right, I'm going to be thinking about my goals. How many new podcastersam I trying to reach? Is there a specific product or service I'll bepromoting and what episodes will compliment that the best, so this all plays into looking back at what worked that thatwill allow me to see what I can make in the future and I always recommendhaving a at least one solid gold you...

...can get to that could be for a product that couldbe for your podcast. That could be for your facebook group, but set one goalfor Q, One and write it on a piece of paper and hang it on your wall and lookat that often to remind you where you're headed now, if you don't haveany goals set or you don't know where to start, I highly recommend justthinking about your. Why? Why are you podcasting? Are you trying to get moreinfluence? Are you trying to get fame? Are you trying to grow your business?Are you trying to sell a product? Why are you podcasting, or maybe it's justfor fun? Maybe it's just a hobby that you like doing and you don't reallywant to have any goals, that's cool too, but if you need a way to figure outwhere you're going, you need to figure out why your podcasting, so I highlyrecommend reflecting on your Wy okay, so that was my five things. I'mgoing to be looking at here, my audio,...

...my analytics the patterns in them, my system, can', it be optimized or canit grow? My scheduling form. What kind ofinformation am I getting that can help me, make better interview podcastwithout spending too much time doing research and, of course, planning for Q,One two thousand and twenty one. It's going to be an amazing year, I'm alwaysfocused on my goals and setting new goals for a new year. So I hope thatwas helpful. If you enjoyed this episode, consider subscribing or if youknow, a podcaster who may benefit from the show just press that little sharebutton and say hey. I think you like this podcast word of mouth is the bestway for people to find out about a podcast and I' really appreciate it. Ifyou shared it with them, thanks for listening, if you enjoyedthis episode, the number one thing you could do to help is to subscribe rateand review this podcast or, if you know...

...another podcast wo, may be strugglingand needs a little bit of podcast therapy. Just click that share buttonand share it with the Podcaster Youl love the most I'll, see Yo in the nextepisode.

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