Podcast Builder Club
Podcast Builder Club

Episode 25 · 1 year ago

My 2020 Podcast Review Process

ABOUT THIS EPISODE

The end of the year is always a good time to reflect on the past year, figure out what worked for you and what didn’t, and decide how you can improve yourself in the New Year. While people traditionally do this for their personal life, finances, and fitness goals, as a podcaster, it’s essential for you to take advantage of this time to reflect and set goals to enhance your show!

In this episode, Travis shares 5 things you can improve in your podcast for 2021:

  • Audio: Poor audio quality and awkward intros and outros can send your audience to other podcasts.
  • Analytics: While it’s not good to obsess about analytics weekly, it’s important at the end of the year to assess overall patterns.
  • System: Creating a step-by-step workflow for podcast production can help save you time and allow you to delegate tasks.
  • Scheduling: You can optimize your process for getting people on your show by streamlining the booking process and having them provide the information you need at the same time.
  • Plan out the First Quarter: Make one solid actionable goal and a detailed plan for how to achieve it to start your year off right.

Memorable Quotes:

  • “I think of podcast episodes as little soldiers. They’re out there working for me all the time.”

Links to resources:

Go to https://www.facebook.com/groups/poddecks to join the Podcast Builder Club!


Go to https://www.poddecks.com/ to give your interviews a unique twist!

What is up, you beautiful podcasters? It's December two thousand and twenty and I'm doing my annual reflection or auditon my podcast and in this episode I'm going to share with you the fivethings I'm going to look at in my podcast to see how I can improvefor two thousand and twenty one. Starting a podcast is easy, but growingan audience can be hard. podcasters faced so many challenges that can make themwant to quit. So I'm here to help them stay in the game.This is podcast therapy. Two Thousand and twenty was not the futuristic year wethought it would be. No hoverboards, no self lacing shoes and no flyingcars. It was a difficult year for us all, but it was agreat year for podcasting, and every year, at the end of the year I'mgoing to look at a few things in my podcast to see if there'sanything I can make improvements on for the year coming ahead, and I wantto share those with you today. I've...

...got five actual things I'm looking atand I'm going to share them specifically and how I'm applying them to make bettercontent for you in two thousand and twenty one. So the first thing I'mgoing to look at is audio. So my podcast stands on basically one legaudio and if my audio doesn't sound good, I risk people leaving to go listento another podcast. So I'm going to be reflecting on my audio settings. Does my podcast sound good? Does anything about it bother me? CanI make improvements in my post production that will help me spend less time editingand more time creating content? I'm always experimenting with new microphones and adding thingsinto and out of my post production and, of course, my environment. SoI invite you to do an audit on your audio. Does anything stickout to you that you don't like? Can it be improved? Now I'mnot saying run out and buy a new microphone, but I'm saying is canthe tools you have be optimized in any...

...way? Now, along with audio, I'm looking at my intro and outro. So what I've decided to do isbased on my own listening habits. I don't like forwarding through a podcastintro anymore. It creates friction. I want to turn it on and Iwant to get the value. So I'm going to be experimenting with losing mystock Intro on my podcast. And just going to a transition piece of music. The reason for this is that I do a hook, I tell youwhat the episode is about and then I want to get you into the episodeimmediately. I want to hit you with that value right away and if you'rean active subscriber of my podcast, you don't need me to tell you whatthis podcast is about. So I'm going to experiment with that and see ifit helps me keep people in my podcast longer. Now for the outro.I've used the same outro all year and what I've decided is, because Ido so much in podcasting, I make courses, I have products, Ihave a facebook group, I have all...

...these things I'm working on, I'mgoing to create individual calls to action for four different things and every episode Iwill change the Outro. I will round robin through four different calls to actionand see if any of them convert better than the others. So what canyou do in your podcast to improve the Audio? Is it a change inthe settings? Is it a change in your intro outro? I want youto think about this and see if there's anything that sticks out to you thatyou can improve upon. Now the second thing I'm going to be looking atis actually analytics. Now, I know, I tell you guys, don't lookat your analytics, don't look at your download numbers, and the reasonfor this is that I just don't believe that looking at my current week's numbersreally reflects on what my podcast is doing. I look at my analytics about onceor twice a year at the most, because it doesn't matter to me howmany downloads I'm getting, because I'm going to continue to create content anyway. I've committed to making podcasts and my...

...weekly numbers only reflect what's happening atthe moment. But I think of podcast episodes as little soldiers. They're workingfor me all the time. They're out there, there evergreen, and peoplecan find my podcast and hopefully they find an episode that brings them into myworld and they want to go back and listen to all the other episodes.So I don't really stress about download numbers because it's just not something that Iwant to spend my energy on at all. I'm going to spend my energy onmaking new stuff, making new products, making new podcasts and in networking withpeople, and that's how I'm going to grow my audience. But inDecember. I'm going to look at a few things in my analytics now.The first thing I'm going to look at is patterns. So my top threeepisodes, is there a pattern or theme between them? Was it a specifictopic? What were the titles like? What Day did I release those podcastson? I'm gonna see if I can...

...find any patterns and if I do, then I know I can create more episodes with that theme, that topic, that title, style or that release date. And I'm going to dothe same thing with the bottom rung of podcasts, all my little guys thatjust aren't getting any downloads. What was the theme? What was the patternbetween those episodes? And I'm going to try to make sure I don't spendany more time focusing on that too much. And that's a great way for youto use your analytics, use your download numbers to create better content.The second thing I'm going to look at, like I mentioned, is what daysdid the best. So I've released episodes on Fridays and Mondays. whichwhich day did the best? And then I can focus on for two thousandand twenty one, which day should I release my podcast episodes on? Idon't think it truly matters, but I'm always going to be looking for thesepatterns to see how I can make improvements. And the third thing I'm going tolook at is where are people listening.

If, if all my listeners arecoming from apple podcasts, it would be in my best interest to makea call to action for people on Apple Podcast to leave a review or todo something specific on that platform. Or if all my listeners are a majorityof my listeners are listening on the Sounder FM player or spotify, I cancreate a call to action to where a majority of my listeners can actually doit on the platform they're listening on. So that's something I will also takea look at in my analytics and see if there's any patterns where are peoplelistening and which episodes had spikes on which days. So the third thing I'mgoing to be looking at is my system, my handbook, my standard operating procedurefor a podcast. I like to imagine sometimes that there'll be a dayor all I need to do is plan an episode, record it and somebodyelse takes it to the finish line. But I like to have things donea specific way. So I've created to...

...document, a very simple document inGoogle docs that literally lists out every step for every episode that I create.That's right. Number one planning the episode. I take out my podcast planning sheetand I will plan out an episode. Number two is actually recording that episode, the best part of podcasting, and after that there's twenty other stepswhere I'm editing the podcast, clipping out little nuggets that I can share onsocial media, having a notes written for the podcast, all the steps thatgo into every single episode. So if something were to happen to me,I could give this to somebody and they could finish out my podcast episodes forme every week. Now, the reason I'm going to look at this isbecause there's probably ways it can be optimized. CAN TASKS BE COMBINED? Can Myteam do multiple tasks at the same...

...time or batch things to make thecontent faster? I'm simply going to be looking at this for how I canconsolidate and improve things. Now my standard operating procedure is multiple items long.I've spent a long time figuring out exactly what I want to do with mypodcast and I'm actually going to be sharing my podcast system with you in avideo very soon. Well, what I want you to do is, ifyou don't have your system listed up, just sit down with a piece ofpaper and say, okay, every time I make an episode, I dothis, then I do this, then I do this until it's out andpromoted. And your list maybe three items long. It maybe ten items long, and I want you to look at that and say, okay, ifmy list is small, what can I add in? Is it time tostart doing audiograms as a time to start adding video in? Is it timeto start promoting my memorable quotes from the podcast and see what you can addin to enhance the coming year? Now,...

...if your list is as long asmine, you may want to see how you can consolidate. You maywant to see what what is, what are these things doing? Are theyworth the time I'm spending and how could I optimize this list to either consolidateit or make it more efficient? Now the fourth thing I'm going to belooking at in the PODCAST is scheduling. So I am starting to get onmore podcast and have more people on my podcast and I use calendly to bookmy show, very simple. It creates a calendar invite, sends them azoom link. But they actually have a way where you can put in alittle questionnaire for your guests. So I'm going to be reviewing my questionnaire.I want to make sure that my guests are giving me information quickly. Thatwill help me have to do less research further episode. I typically pitch peoplean episode idea. So if you've taken...

...my interview secrets, course, Igive you email templates that allow you to pitch people your podcast as a guest, and then I really recommend that you almost think out the entire show forthem. You say, I want to do an episode with you where youshare the value on this, this and this makes it much easier to bookshows. But once they said yes and they go in, I need themto fill out a little more information to help me plan for the show andoptimize how I'm taking in my guests. I'm also going to be looking atmy terms and conditions. It's important to make sure that people agree that youcan use their likeness in your podcast, and I'm going to be looking atall of the questions in my scheduling form. So do you have a setup forscheduling and, if you do, are you leveraging the tools within themto capture information from your guests before you get on your zoom call before youget on squad cast. This is a very important step for interviews to makesure that you're not spending a ton of...

...time researching every single guest and youcan interview more people now. Your guests may have new products or new servicesor new tactics and they might share those with you in that questionnaire and thenyou can make an even better podcast episode. Don't be the podcast that has thecalendarly that just says book a call, and how can we make this callbetter? One little form. Actually ask them for their social media askthem for three things that they'd like to share. Ask them if they haveanything they're promoting. They're going to tell you what they want to share andit makes podcasting, especially interviewing, much easier. All right now, numberfive is simply going to be planning q one, making a list of peopleI want to pitch for the podcast. The year is closing out and mostpeople have booked their entire calendar out through two thousand and twenty. They're nottaking any more interviews, so it's pointless to try to get new guests rightnow. I'm going to be focusing on filling up January and February and March. So I'm going to be putting together...

...a list of people that I wantto pitch, sending them my pdf, sending them my email template and askingthem to come on the podcast. So I'm going to start to plan outthat quarter. Now, if you're a solo caster, all you have todo is sit down and say, okay, how can I plan out twelve episodesfor the future and start to see what that looks like and how youcan start to reverse engineer and create those episodes. I had a schedule becauselife balance is a big part of podcasting and if you can get ahead ofschedule you'll be a much happier podcaster. So I'm only going to be thinkingabout q one right right I'm going to be thinking about my goals. Howmany new podcasters am I trying to reach? Is there a specific product or serviceI'll be promoting and what episodes will compliment that the best? So thisall plays into looking back at what worked that that will allow me to seewhat I can make in the future,...

...and I always recommend having a atleast one solid gold you can get to. That could be for a product,that could be for your podcast. That could be for your facebook group, but set one goal for q one and write it on a piece ofpaper and hang it on your wall and look at that often to remind youwhere you're headed. Now, if you don't have any goals set or youdon't know where to start, I highly recommend just thinking about your why.Why are you podcasting? Are you trying to get more influence? Are youtrying to get fame? Are you trying to grow your business? Are youtrying to sell a product? Why are you podcasting? Or maybe it's justfor fun, maybe it's just a hobby that you like doing and you don'treally want to have any goals. That's cool too, but if you needa way to figure out where you're going, you need to figure out why you'repodcasting. So I highly recommend reflecting on your why. Okay, sothat was my five things I'm going to be looking at here. My audio, my analytics, the patterns in them,...

...my system, can it be optimizedor can it grow? My scheduling form. What kind of information amI getting that can help me make better interview podcasts without spending too much timedoing research and, of course, planning for Queue One, two thousand andtwenty one. It's going to be an amazing year. I'm always focused onmy goals and setting new goals for a new year. So I hope thatwas helpful. If you enjoyed this episode, consider subscribing, or if you knowa podcaster who may benefit from the show, just press that little sharebutton and say, Hey, I think you'd like this podcast. Word ofmouth is the best way for people to find out about a podcast and I'dreally appreciate it if you shared it with them. Thanks for listening. Ifyou enjoyed this episode, the number one thing you could do to help isto subscribe, rate and review this podcast.

Or if you know another podcast youmay be struggling and needs a little bit of podcast therapy, just clickthat share button and share it with the podcaster you'll love the most. I'llsee you in the next episode.

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