Podcast Builder Club
Podcast Builder Club

Episode 40 · 8 months ago

Fix Your Podcast Pitch

ABOUT THIS EPISODE

You’d be surprised how many podcasters don’t have a tight pitch for their show. And if someone’s pitch isn’t clear, that’s a red flag to me that their podcast’s content isn’t going to be well put-together. You have to be able to efficiently explain what your podcast is all about to get new listeners and new downloads!

In this episode, Travis talks about:

  • How you never know when you’ll be in a situation where you’ll have the opportunity to pitch your podcast, so you need to have a winning pitch at the ready.
  • How pitches work to qualify listeners - your podcast isn’t for everyone, and that’s ok! It’s better to be specific and upfront in your pitch instead of trying to please everyone.
  • How “what, who, when, and where” is actually a useful and simple formula you can use to create your pitch.
  • Why you need to be able to say your podcast pitch in your sleep. Confidence goes a long way.
  • Strategies to use when you’re struggling to explain your podcast succinctly: the “it’s like” strategy and the “explain it like I’m five strategy.”
  • Why you shouldn’t try to get too clever with your podcast’s name - the name of your show needs to indicate what your show is about.
  • Some examples of what not to do.
  • An exercise to get you started crafting your perfect pitch - and a challenge.

Memorable Quotes

“But you have to remember one thing - your podcast isn’t for every single person on Earth.”

“I want you to learn it backwards and forwards, blindfolded...the more confident you are, the more eloquently you say it, the more powerful it is.”

Links to Resources

Tell me your podcast pitch in the Podcast Builder Club. I want to hear them!

If you enjoyed this episode, please make my day by leaving me a review!
 

It is another beautiful day in podcastland and today we're going to talk about how to fix your podcast pitch. Ifyou can't explain what your podcast is efficiently, what does that say aboutyour content? Is Your content put together? If you can't even explain tome what your podcast is about and before we get started, I just wanted toshare another review on the podcast from Cory. Travis is the man as afellow podcaster. His advice is second to non. This podcast is a musfor anyonenew to the industry or looking to expand their knowledge of contentcreation. What really separates the show from others is actionable tips andrecommation recommendations from real life. Experience keep up the fantasticwork will. Thank you so much cory. I really appreciate the kind words youjust made my day and if you're feeling like this podcast brings value to yourworld or your podcast consider leaving a review. I read every single word ofevery single one. Soyou just never know. When you'regoing to be able to Pictur podcast. If...

...coul come up in conversation, you couldmeet a new person on the street. You could get trapped an an elevator withyour idol, but if you can't explain your podcast or pitch it efficiently,you're not going to get new listeners you're not going to get new downloads, and if your pitch isn't sucinct, Iguarantee you by fixing it you will get more new listeners now. Why do we wantto have a podcast pitch? Well? The first reason we want to is because wewant to actually qualify listers. Take my podcast, for example. Mypodcast is about podcasting and content creation. Now not every single personin the world is a podcaster or content creator. So when I explain to them mypitch, they know right away. Oh I'm not a podcaster. This podcast really isn'tfor me or maybe they're thinking about starting a podcast and it becomes forthem. But you have to remember one...

...thing: Your podcast isn't for everysingle person on earth. Your podcast is for very specific people, and youshould have some idea of who that's for, and this exercise we're going to gothrough is going to allow you to basically tell someone in two sentencesor less exactly what your podcast is, who its for and they can decide if theywant to go, become a subscriber. Now, I'm going to share with you aformula, it's a very simple. You don't need a pen to write it down. It's all!Basically, information, you've, already heard or learned in grammar school utwe're going to put it together in a different way. That's going to make itreally easy for you to write your pitch now after you write your pitch. Ireally want you to like actually like keep this piece of paper somewhere andstudy it. I want you to learn it backwards and forwards blindfoldedmicrophone without microphone. I want you to be able to Saye this in yoursleep, the more confident you are the moreeloquently you say it,...

...the more powerful it is. So if you'restumbling through your podcast pitch, it's not going to seem like you're,very confidence. You need to be able to say this to anybody at the drop of ahat. So if you ever felt like you're at the dinner table- and somebody says ohyeah Johnny started to podcast, what's it about and you started fumbling around. This is a great way toconfidently tell people what your podcast is about, and I think this willbe very helpful for you going forward, especially when you do things likeinterviews or maybe you're, trying to do some press or going on clubhouse andtelling people what your podcast is about. You're, going to sound like agenius and f. If you find yourself explainingyour show too much, I want you to use the its like strategy, so you could sayit's like I'll. Just tell you my podcast, it's like johnly doomis meetsTim Ferris Right, and I know that sounds egotistical because you're,comparing yourself to other people, but it puts people in the frame of mind. Iconsider myself to be a catalyst of a...

...podcaster, but I also take the angle ofbeing sort of more the you know: Selfhelphy sort of mindset fibe. So Icombine those two people yeah, my podcast is kind of like johnly doomismeets Tim Feris and, if you've heard of those people, you kind of already havean idea so use that strategy. If you're, finding yourself trying to explain toomuch now before we get into the actual pitchformula, I know you're waiting for it. I just want to remind you one thing:You want to make sure that you are not getting too fancy. You want to be ableto explain this to a five year old. The Eli five method right, explain it likeI'm five. I askd this question all the time when people are telling me thingsthat I feel like are over my head and say heyey. Can you just explain likeI'm five and that usually gets me the right pitch or the right information?I'm looking for. So just keep that in mind, because not every person knowsthe technical terms or your niche or...

...what industry you're in and if you canfigure out a way to explain it to somebody anybody, you will get a lot more value out of it. So the first thing of our pitch isbasically going to be our name right. People are going to say: Oh, you have apodcast. What's it about you're going to say? Oh, my podcast is called podcast name, and I want you to think about this fora second because a lot of times we start podcast and we just come up witha funny name. Maybe it's an inside joke, maybe we're trying to be too clever,and our podcast name doesn't really indicate what the show is about, andyour podcast name is basically the preframe before your pitch and your pitch fillsin the blanks that might start. You answering the questions that someonehas afterwards so when you say your podcast name, they're, starting toprocess that information and then you're immediately filling in theblanks with your pitch and you've made it crystal clear to this personstanding in front of you that Oh wow, this person's podcast is about this. Itotally understand it. Then they can...

...decide. If this is right for them, theycan decide. If they want to subscribe, they can decide if they want to checkit out. You want to make this a really great option for them right.It's not mandatory you're, not begging for new listeners. You're, just tisimply telling someone exactly what your show is about. So let's do anactual example, so we can see the difference between a couple names andwhat makes most sense. So I'm going to pick on health coaches because I'mtrying to be more healthy and there's a lot of health coach podcast out there,but there's a lot of really bad podcast names. So if you're a podcaster, that'sin the health coaching industry, please forgive me, but we're going to pick onyou guys for a minute. So here's the first example I am healthy. Okay does T it. Does that tell you whatthe show is about how about this one healthy preneuer? Does that show name tell you what it'sabout well, the two examples I just...

...used. First of all, I am healthy, makesthe host the hero of the show. In reality, the audience is the hero ofthe story. Okay, the your audience is the hero of your story. You are tryingto educate or entertain them and transform them. So, let's just say,you're a comedy, podcaster you're going to transform somebody's bad mood into agood vibe. If you are a health coach, you want totransform someone's health, not your own. So, in my opinion I amhealthy is a really bad name for a podcast. It also doesn't tell me whatthe shows about now. Healthy Preneur is two fancy. It's too cute. It's not areal word, it's very hard to spell, and if people are trying to find it, itseems like somebody is going to teach me how tomake money off of health stuff right. That's my that's myinitial reaction to that.

But how about this one weight lost, wizardry all right. Sowhen I say that to you, I'm basically telling you that I'mgoing to help you lose weight, I'm going to wave my magic wand or staff orwhatever wizards. have. I don't know why I picked that one, maybe theilliteration, but I'm going to help you lose weight.So when I say that name to you, your mind, snaps right into place and itgoes oh weight, loss, okay and you may be feeling like hey. I needto lose a couple. LBS Right. The show might be for me so think about your podcast name. Is itan inside joke? DO PEOPLE UNDERSTAND IT? Is it indicative of what your topic is?Okay, think about that. You know and don't think you have to change yourname right away or do anything drastic. I just want you to think about thethought process of why people may not be sticking to your podcast all right. So, let's get into theformula all right, so the formulais very easy, it's the fourws. What who,...

...when and where right I told you it wassomething you learned in Grammar School, but you may not have put it together inthis way. So what you need to be able to articulateyour entire pitch in a few sentences, but you need to be able to tell peoplewhat it is about. So here's a bad example we'll startwith the bad examples and we'll go into the good ones. Well, my podcast is about everything,music, gaming movies and other random stuff. Sometimes we also talk aboutsports. Okay, so watwhat I've described is a lot ofpeople's pitch because they're afraid to sort of really dive in and tellpeople what it's about now I love all those things right. I love music movies,random stuff. I don't really Love Sports, but I'm sure there's people outthere that do, but it doesn't really qualify me that's kind of, like allpeople right. You just basically said like by shows about a bunch of stuff,but nothing specifically so that person...

...on the other side has to guess likeokay, do I want to spend my precious time trying to figure out what the show isabout, or on the other hand, let's use. I Agood example. I teach stay at home moms how to learn the stock market and makemoney from home. So it's very specific you're talkingabout what you teach, who you teach and how they're going to grow from this.So I hope this example makes sense right. So what you talk about right so getspecific. I talk about podcasting, so my pitch starts with I help podcasters right. I help podcasters overcome obstacles tokeep them from growing their audience and becoming a full time. ContentCreator all right, so I've I've already toldyou what and then I've also told you who it'sfor podcasters right, very specific and...

...the more specific you get the easier itis for someone to qualify, and does that mean just because you told them,you know who you do tho show for that they may not be interested absolutelynot. They may know somebody that they could say. Oh my friend Gerald, heneeds to listen to this podcast, but if you're not specific, if it'sjust movies games this that and the other thing it's going to be very hardto get people to press the button and that's how you're going to get morelisteners and that's how you're going to get more loyal listeners. Okay. Now, when all right, when do you release episodes right? So my podcast is podcast therapyand I help podcasters overcome obstacles that keep them frompodcasting, so they can grow their audience a become fulltimecontecreators. I release a new episode every singleweek everywhere you can find podcasts, butmy favorite APP is the apple podcast AP.

Okay, so I told you when I'm going tobe releasing episode so that person knows Oh travis is committed to givingme content. He's letting me know that hey listenevery single week, there's going to be a new episode for me to download wis important to include that inbecause it it basically lets them know that you are committed, you're,consistent, you're, going to show up for them and they're going to knowhenyou're goingnt show up. You don't have to tell them what day my podcastsometimes comes on on Mondays. Sometimes it's Tuesdays depends howbusy I am right so just commit to a frequency andinclude that in the pitch and then of course telling them wherethey can find it. This isn't absolutely necessary, but if you can hit on where it's located, if they're not apodcast listener, you might be able to teach them wherethey can find podcast. Oh you didn't know you have a podcast APP built intoyour phone yeah. Let me show you: Let me just press the subscribe buttonhere, Roal, quick for you, you can...

...check out my show so telling people where is also goingto qualify them for you in regards of maybe they don't listento podcast on a podcast HAP. Oh, I listen a podcast on Youtube, okay, cool!Maybe I need to do some stuff on youtube and it really puts this whole thing inperspective. You're telling them what you're going to talk about, who it'sfor when you're going to do it and where they can find it you've drawn astraight line from beginning to end with your podcastname and, of course, your podcast pitch. So I want you to sit down for a fewminutes, just think what who, when and where what who, when and where Okay andyou can even just write those out and then just write something next to itand then piece it together as a statement- and I want you to try to keep this likein one to three sentences Max like no...

...more than three sentences, you shouldbe able to yell outout of a car at somebody while you're driving by andthey could potentially get it or you step into the elevator and your alltime hero is there, and you see that the next floor button is pressed andhe's getting off she's getting off you've got. You know three sentencesMax to share what that podcast is. If you have the opportunity so make it susinct make it efficientand remember: You're just qualifying people to become listeners, and it'sokay. If they're not for you, your podcast isn't for everybody. So after you do this formula, I wantyou to memorize it. I want you to wride it on a piece of paper. I want you tohave this thing. So locked in that you can basically spit it out in a second and you're, going to lookconfident, you're going to look put together and you're going to really beable to qualify all of your new listener so once you've done that goahead. Go to facebook join the podcast...

...builder club, it's a network ofpodcasters who are collaborating, who are learning who are growing, and Iwant you to join the club, and I want you to say: Hey Travis, here's my pitch from your podcast episode, so I canread it and be and see what she did all right is that a deal goint to shake myhand here on the podcast? Well, that's a firm handshake, wow! All Right! WellI'll, see you guys in the podcast, build their club and of course, every week with a new episode.

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