Podcast Builder Club
Podcast Builder Club

Episode 40 · 9 months ago

Fix Your Podcast Pitch

ABOUT THIS EPISODE

You’d be surprised how many podcasters don’t have a tight pitch for their show. And if someone’s pitch isn’t clear, that’s a red flag to me that their podcast’s content isn’t going to be well put-together. You have to be able to efficiently explain what your podcast is all about to get new listeners and new downloads!

In this episode, Travis talks about:

  • How you never know when you’ll be in a situation where you’ll have the opportunity to pitch your podcast, so you need to have a winning pitch at the ready.
  • How pitches work to qualify listeners - your podcast isn’t for everyone, and that’s ok! It’s better to be specific and upfront in your pitch instead of trying to please everyone.
  • How “what, who, when, and where” is actually a useful and simple formula you can use to create your pitch.
  • Why you need to be able to say your podcast pitch in your sleep. Confidence goes a long way.
  • Strategies to use when you’re struggling to explain your podcast succinctly: the “it’s like” strategy and the “explain it like I’m five strategy.”
  • Why you shouldn’t try to get too clever with your podcast’s name - the name of your show needs to indicate what your show is about.
  • Some examples of what not to do.
  • An exercise to get you started crafting your perfect pitch - and a challenge.

Memorable Quotes

“But you have to remember one thing - your podcast isn’t for every single person on Earth.”

“I want you to learn it backwards and forwards, blindfolded...the more confident you are, the more eloquently you say it, the more powerful it is.”

Links to Resources

Tell me your podcast pitch in the Podcast Builder Club. I want to hear them!

If you enjoyed this episode, please make my day by leaving me a review!
 

It is another beautiful day in podcastland and today we're going to talk about how to fix your podcast pitch.If you can't explain what your podcast is efficiently, what does that say aboutyour content? Is Your content put together if you can't even explain to mewhat your podcast is about? And before we get started, I just wantedto share another review on the podcast from Cory Travis. Is the man.As a fellow podcast or, his advice is second to none. This podcastis a must for anyone do to the industry. You're looking to expand theirknowledge and of content creation. What really separates the show from others is actionabletips and recommation, recommendations from real life experience. Keep up the fantastic work. Well. Thank you so much, Corey. I really appreciate the kindwords you just made my day and if you're feeling like this podcast brings valueto your world or your podcast, consider leaving a review. I read everysingle word of every single one. So...

...you just never know when you're goingto be able to pitch your podcast. It could come up in conversation,you could meet a new person on the street, you could get trapped inan elevator with your idol. But if you can't explain your podcast or pitchit efficiently, you're not going to get new listeners, you're not going toget new downloads. And if your pitch isn't succinct, I guarantee you byfixing it you will get more new listeners. Now, why do we want tohave a podcast pitch? Well, the first reason we want to isbecause we want to actually qualify listeners. Take my podcast, for example.My podcast is about podcasting and content creation. Now, not every single person inthe world is a podcaster or content creator, so when I explain tothem my pitch, they know right away, Oh, I'm not a podcaster,this podcast really isn't for me, or maybe they're thinking about starting apodcast and it becomes for them. But...

...you have to remember one thing.Your podcast isn't for every single person on earth. Your podcast is for veryspecific people and you should have some idea of who that's for. And thisexercise we're going to go through is going to allow you to basically tell someone, in two sentences or less, exactly what your podcast is, who it'sfor, and they can decide if they want to go become a subscriber.Now, I'm going to share with you a formula. It's a very simpleyou don't need a pen to write it down. It's all basically information you'vealready heard or learned in grammar school, but we're going to put it togetherin a different way that's going to make it really easy for you to writeyour pitch. Now, after you write your pitch, I really want youto like, actually like keep this piece of paper somewhere and study it.I want you to learn it backwards and forwards, blindfolded, microphone without microphone. I want you to be able to say this in your sleep. Themore confident you are, the more eloquently...

...you say it, the more powerfulit is. So if you're stumbling through your podcast pitch, it's not goingto seem like you're very confidence. You need to be able to say thisto anybody at the drop of a hat. So if you ever felt like you'reat the dinner table and somebody says, oh yeah, Johnny started a podcast, what's it about? And you started fumbling around, this is agreat way to confidently tell people what your podcast is about, and I thinkthis would be very helpful for you going forward, especially when you do thingslike interviews, or maybe you're trying to do some press or going on clubhouseand telling people what your podcast is about. You're going to sound like a geniusand if you find yourself explaining your show too much, I want youto use the it's like strategy. So you could say it's like, I'lljust tell you my podcast. It's like John Ley Dumas meets Tim Ferris.Right, and I know that sounds egotistical because you're comparing yourself to other people, but it puts people in the frame of mind. I consider myself tobe a catalyst, of a podcaster,...

...but I also take the angle ofbeing sort of more the you know selfhelpy sort of mindset vibe. So Icombine those two people. Yeah, my podcast is kind of like John LeyeDumas meets Tim Ferris, and if you've heard of those people, you kindof already have an idea. So use that strategy if you're finding yourself tryingto explain too much. Now, before we get into the actual pitch formula, I know you're waiting for it, I just want to remind you onething. You want to make sure that you are not getting too fancy.You want to be able to explain this to a five year old, theEli five method. Right, explain it like I'm five. I asked thisquestion all the time. When people are telling me things that I feel likeare over my head. Is Say, Hey, can just explain like I'mfive, and that usually gets me the right pitch or the right information I'mlooking for. So just keep that in mind, because not every person knowsthe technical terms or your niche or what...

...industry you're in. And if youcan figure out a way to explain it to somebody, anybody, you willget a lot more value out of it. So the first thing of our pitchis basically going to be our name. Right, people are going to say, Oh, you have a podcast, what's it about? And you're goingto say, Oh, my podcast is called podcast name. And Iwant you to think about this for a second, because a lot of timeswe start podcast and we just come up with a funny name. Maybe it'san inside joke, maybe we're trying to be too clever and our podcast namedoesn't really indicate what the show is about. And your podcast name is basically thepreframe before your pitch, and your pitch fill in the blanks. Thatmight start answering the questions that someone has afterwards. So when you say yourpodcast name, they're starting to process that information and then you're immediately filling inthe blanks with your pitch and you've made it crystal clear to this person standingin front of you that, Oh wow, this person's podcast is about this.I totally understand it. Then they...

...can decide if this is right forthem. They can decide if they want to subscribe, they can decide ifthey want to check it out. You want to make this a really greatoption for them. Right. It's not mandatory, you're not begging for newlisteners, you're just to simply telling someone exactly what your show is about.So let's do an actual example so we can see the difference between a couplenames and what makes most sense. So I'm going to pick on health coachesbecause I'm trying to be more healthy and there's a lot of health coach podcastsout there, but there's a lot of really bad podcast names. So ifyou're a podcaster that's in the health coaching industry, please forgive me, butwe're going to pick on you guys for a minute. So here's the firstexample. I am healthy. Okay, does it? Does that tell youwhat the show is about? How about this one, healthy prenwer? Doesthat show name tell you what it's about? Well, the two examples I justused. First of all, I...

...am healthy makes the host the heroof the show. In reality, the audience is the hero of the story. Okay, the all your audience is the hero of your story. Youare trying to educate or entertain them and transform them. So let's just sayyou're a comedy Podcaster, you're going to transform somebody's bad mood into a goodvibe. If you are a health coach, you want to transform someone's health,not your own. So in my opinion, I am healthy is areally bad name for a podcast. It also doesn't tell me what the showsabout. Now, healthy preneuer is to fancy, it's too cute, it'snot a real word, it's very hard to spell and if people are tryingto find it, it seems like somebody is going to teach me how tomake money off of health stuff. Right. That's my that's my initial reaction tothat. But how about this one?...

Weight Loss Wizardry? All right,so when I say that to you, I'm basically telling you that I'm goingto help you lose weight. I'm going to waive my magic wand orstaff or whatever wizards have. I don't know why I picked that one.Maybe the Alliteration, but I'm going to help you lose weight. So whenI say that, name to your mind snaps right into place and it goesOh, weight loss, okay, and you may be feeling like, Hey, I need to lose a couple LB's right, this show might be forme. So think about your podcast name. Is it an inside joke? DOPEOPLE UNDERSTAND IT? Is it indicative of what your topic is? Okay, think about that. You know, and don't think you have to changeyour name right away or do anything drastic. I just want you to think aboutthe thought process of why people may not be sticking to your podcast.All right, so let's get into the formula. All Right, so theformula is very easy. It's the F W's what, who, when andwhere? Right, I told you it...

...was something you learn in Grammar School, but you may not have put it together in this way. So whatyou need to be able to articulate your entire pitch in a few sentences.But you need to be able to tell people what it is about. Sohere's a bad example. Will start with the bad examples and we'll go intothe good ones. Well, my podcast is about everything, music, gaming, movies and other random stuff. Sometimes we also talk about sports. Okay, so what I've described is a lot of people's pitch because there are afraid to sort of really dive in and tell people what it's about. Now, I love all those things, right, I love music, movies, randomstuff. I don't really Love Sports, but I'm sure there's people out therethat do, but it doesn't really qualify me. That's kind of likeall people, right, you just basically said like by shows about a bunchof stuff, but nothing specifically, so...

...that person on the other side hasto guess, like, okay, do I want to spend my precious timetrying to figure out what the show is about? Or, on the otherhand, let's use a good example. I teach stay at home moms howto learn the stock market and make money from home. So it's very specific. You're talking about what you teach, who you teach and how they're goingto grow from this. So I hope this example makes sense right. Sowhat you talk about right so get specific. I talk about podcasting. So mypitch starts with I help podcasters. Right, I help podcasters overcome obstaclesthat keep them from growing their audience and becoming a full time content creator.All Right, so I've I've already told you what and then I've also toldyou who. It's for. podcasters.

Right, very specific, and themore specific you get, the easier it is for someone to qualify. Anddoes that mean, just because you told them you know who you do theshow for, that they may not be interested? Absolutely not. They mayknow somebody that they could say, oh, my friend Gerald, he needs tolisten to this podcast. But if you're not specific, if it's justmovies, games, this, that and the other thing, it's going tobe very hard to get people to press the button. And that's how you'regoing to get more listeners and that's how you're going to get more loyal listeners. Okay, now when, all right, when do you release episodes? Right, so, my podcast is podcast therapy and I help podcasters overcome obstaclesthat keep them from podcasting so they can grow their audience become fulltime content creators. I release a new episode every single week everywhere you can find podcasts,but my favorite APP is the apple podcast...

APP. Okay, so I toldyou when I'm going to be releasing episode, so that person knows. Oh,Travis is committed to giving me content's he's letting me know that, hey, listen, every single week there's going to be a new episode for meto download. So it's important to include that in because it it basically letsthem know that you are committed, you're consistent, you're going to show upfor them and they're going to know when you're going to show up. Youdon't have to tell them what day my podcast sometimes comes on on Mondays,sometimes it's Tuesdays, depends how busy I am right so just commit to afrequency and include that in the pitch and then, of course, telling themwhere they can find it. This is an absolutely necessary but if you canhit on where it's located, if they're not a podcast listener, you mightbe able to teach them where they can find podcast. Oh, you didn'tknow you have a podcast APP built into your phone. Yeah, let meshow you. Oh, let me just...

...press the subscribe button here real quickfor you. You can check out my show. So telling people where isalso going to qualify them for you in regards of maybe they don't listen topodcast on a podcast APP. Oh, I listen a podcast on Youtube.Okay, cool, maybe I need to do some stuff on Youtube. Andit really puts this whole thing in perspective. You're telling them what you're going totalk about, who it's for, when you're going to do it andwhere they can find it. You've drawn a straight line from beginning to endwith your podcast name and, of course, your podcast pitch. So I wantyou to sit down for a few minutes just think what, who,when and where? What? Who, when and where? Okay, andyou can even just write those out and then just write something next to itand then piece it together as a statement. And I want you to try tokeep this like in one to three sentences Max, like no more thanthree sentences. You should be able to...

...yell out of a car at somebodywhile you're driving by and they could potentially get it. or You step intothe elevator and your all time hero is there and you see that the nextfloor button is pressed and he's getting off, she's getting off off. You've got, you know, three sentences Max to share what that podcast is ifyou have the opportunity. So make it succinct, make it efficient and rememberyou're just qualifying people to become listeners, and it's okay if they're not foryou. Your podcast isn't for everybody. So, after you do this formula, I want you to memorize it, I want you to write it ona piece of paper. I want you to have this thing so locked inthat you can basically spit it out in a second and you're going to lookconfident, you're going to look put together and you're going to really be ableto qualify all of your new listener so, once you've done that, go ahead, go to facebook, join the...

...podcast builder club. It's a networkof podcasters who are collaborating, who are learning, who are growing, andI want you to join the club and I want you to say, Hey, Travis, here's my pitch from your podcast episode, so I can readit and be and see what you did. All right, is that a deal? You want to shake my hand here on the podcast? Well,that's a firm handshakee. Wow. All right. Well, I'll see youguys in the podcast builder club and, of course, every week with anew episode.

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