Podcast Builder Club
Podcast Builder Club

Episode 42 · 7 months ago

5 Tools I Use to Grow My Podcast


Running and growing a podcast is hard work, there’s no getting around that. But that doesn’t mean you can’t take some shortcuts! I wanted to share with you some websites and software that have made my life so much easier when it comes to podcasting. I’ve used them to bring my show to the next level and you totally can, too.

In this episode, Travis talks about:

  • Sounder FM - this podcast platform has tons of benefits, but two of the biggest are how it transcribes your podcast to create SEO and boost you as a relevant search result on Google and how it makes your episode content searchable for listeners who are interested in specific keywords!
  • Podpage - this will quickly and easily build your podcast its website without you needing to know code or hire a web developer. There are many reasons you want your podcast to have its own website and many awesome features you get from doing it on Podpage.
  • Linktree - this website lets you build a well-formatted page with multiple links on it, so that you don’t have to constantly update the ink in your Instagram bio. That way you can drive people from social media to your show, blogs, courses, merch, etc
  • PodMatch - think of it like online dating for podcasters! It easily helps you find guests or podcasts you can guest on. It’s totally tailored and personalized so you match with people you’re likely to click with.
  • Clipscribe - the best way to showcase your show on social media is to film your recording session and then post a great clip from it that will hook people to listen to the episode. It’s easy to do with Clipscribe, which gives you templates and automatically-generated closed captions!
  • A bonus tool - keep in mind that I build you a tool, too, the Pod Decks Mobile App, which you can try for free to get access to episode and conversation-starting prompts, courses, and giveaways.

Memorable Quotes

“When all you have is a hammer, it’s hard to eat spaghetti.”

Links to Resources






Pod Decks Mobile App

Subscribe to my Youtube channel, where I have several videos showing you how to use these great podcasting tools.

Join a community of podcasters in my Facebook group, the Podcast Builder Club.

What’s your favorite podcasting tool? Send me a DM on Instagram and let me know.

DISCLAIMER: Some of the links in my emails are affiliate links, which means I will make a small commission if you click them and make a qualifying purchase, at no extra cost to you :)

*I hereby solemnly swear to only promote products and services I actually love and use in my podcast, business, and everyday life!

If the only tool you have is a hammer,it's hard to eat spaghetti. Today's episode is all about the five toolsthat I use in order to grow my podcast. These are all going to be softwaretools, websites that you can use to elevate your show to the next level.They've made my life so much easier, and I just wanted to make sure that youknew they were out there and before we get started just want to, let you knowI built you a tool to always have something to say to always spark yournext great conversation and, of course, to have episode prompts in the palm ofyour hand, that's the POD DECS mobile APP. Now you can download it for free,try it out totally free on apple or Android, and spark your next GrateConversation Watch. One of the mini courses enter our contests and see allmy favorite tools in the poddext tool box. So tools are just absolutely amazing.They make our lives easier. They create connections between point and point B,and I think that if you have the right...

...tools, it's going to make growing yourpodcast. I heck of a lot easier right, so I wanted to share with you fivetools that I personally use to grow my podcast and my business. These aretools I pay for okay. So I want you to know that there's free versions of someof these, but I actually pay the premium because it unlocks all thefeatures, and I think that, if you're going to use a tool, you want to use itfor what it's actually used for and get all those premium features in order tomake it work. So, if you're looking for some new tools for your podcast, youmight want to continue to listen to this episode and if you have a toolthat you love that I didn't mention hit me up. Let me know: What's yourfavorite tool for growing your podcast in under win, so you've heard me talkabout it a million times, but I host my podcast on Sounder FM and there's a fewreasons. I do this and I think that they are actually very beneficial andactually become a tool for me in order...

...to grow my show. So the first thing isthat it's going to automatically transcribe my episode and it's going tomake an episode webpage where that text is actually housed. So, if you don'tknow anything about SEO search engine optimization the way this works is thatGoogle automatically crawls websites for data and it really favors words,because the algorithm or the AI can actually read words. And so, if youhave your entire episode transcribed on a page and Google Crosit, you are goingto show up as a relevant search result for those terms, and if you do that forevery single episode, that's going to compound. So without me having to doanything, I literally just uplod my episode to sounder it automaticallygets transcribed. Do I do anything with that episode page? No, I just let itlive on the Internet and get crawled by Google. So this is a tool that's builtinto sounderafam. That allows me to...

...grow my show by being found by nothaving to type out my own transcription by not having to go overboard in theshow notes. I still write, show notes, but I let this particular tool. Let meget found now. Additionally, there is a player. This sounder gives you for freeand as a search bar in t and people can actually search for terms that arerelevant to them, and it will take them to the exact moment in time where yousay that in the show- and I think that's extremely valuable for listenerswho may be in a hurry that maybe looking for something specific and theydon't have time to sift through all my episodes. They can simply type in whatthey're looking for it'll show them the episodes. I mentioned that phrase inand what minute and second that I mention it in the episode. So two hugetools for growth in my podcast number, two okay, so the next tool is pod page.You may have seen my youtube video on this. If you haven't go ahead andsubscribe to my channel, I do reviews...

...and walk throughs on all these types ofservices, but pod pages t e service that I pay for to have a website for mypodcast and the reason I do that is because, when you meet someone new,they may not be fully immersed in podcast and when you rattle off fifteendifferent places where your podcast is available, it gets confusing. Humanbeings are wired to not want to burn calories. Thinking right, we want tosave calories for energy to run away from the wolves, and so, if you tellsomebody that your podcast is available on apple and spotifying, this andCassbox, and that and the other thing people stop listening, they tune out,they got. This is too confusing. For me, I don't know what a cast box is, but ifyou just simply say oh yeah, you want to check on my podcast just go to wwwmy podcastcom. This is a language that every human being on earth actuallyspeaks right because we go to websites all day long and if you're seriousabout your podcast. If you R serious about Your Business, if you're seriousabout your project, I think at a minimum you need to have a place. Thatis not social media. That is not a...

...podcast catcher. That is not somebodyelse's website to send them to no pot. Peach has a bunch of amazing features,but the reason this is such a cool tools, because you just put in your rssfeed, ind o build. You website pulls in all your episodes pulls in thedescription pulls in the artwork and then you can customize that later on,you can also add things like an email catcher right, so you can have peopleopt into your email, very important to get people's emails just in caseeverything gets shut down. You have that list at your disposal. You canhave people leave you a voice mal, which is really cool, because you caninclude people's voice mals in your podcast and there's a whole bunch ofother features to build this website really quickly without knowing a lickof code. All you have to do is move things around and it is really powerful.So if you don't have a podcast website, I think you're missing an opportunityto have a tool to drive people to really quickly and easily just insteadof confusing people instead of making too many options. You know what happenswhen you get too many options. You don't do anything, it's paralysis byanalysis, so a tool that I use to grow.

My show is easily being able to conveythat I have a website at podbage number. Three, so sharing links to differentplaces can be difficult on social media. So I use a tool called link tree. Ithink it's Sixdola a month to upgrade to their premium plan and you cancustomize your link tree. If you don't know what link tree is it's one linkyou could put in a biosay on Instagram, but it shows multiple lingts of placesto go so for me, I have a company called poddects and I have a poddectAPP and I have a youtube channel and a podcast and courses and contests andchallenges and so to continually change. The link in the bio is cumbersome andhaving a link tree is an easy way for somebody to click on it and see all thethings you have in really beautiful format. So I highly recommend, ifyou're doing more than one thing- and you probably are because podcasters arejust wired to do lots of things. Maybe...

...you have two podcasts, maybe you have apodcast and you have some type of youtube channel or other thing that you're doing it's areally easy way to. Let people know all the things you're doing now. There aresome best practices. I feel like with a link tree. You don't to have twentylinks, maybe think about your top five links like the top five places you wantto go. Remember we want to be an inch wide and a mile deep. We don't want tobe a mile wide and an inch deep. So by having too many links again we'reburning too many calories thinking and we want to give people some quickoptions to go to the next level with us so link tree, I think for six dollar amonth. That's one starbucks coffee and it's a great value because you cancustomize it. You can make it look like your brand and then you get a bunch ofanalytics and you could see what people are actually clicking on number fourgetting guests for podcast used to be a little bit more difficult than it istoday, and that's because there's some really great tools out there to connectwith other podcasters to connect with...

...potential guests, and I just love podmatch. So podmatch is a site that you create either I want a guest or I wanta host account and you're simply going to fill that out. Tell people whatyou're all about you can set some tags as far as categories that you'd like people fromor to be on their shows. You can do all kinds of things within this, but thebeauty of this is that it automatically is going to serve you matches it's sortof like online dating needs, podcast guesting. So basically you get servedpeople that could be a potential match for you and then you can either say I'dlike to connect with this person. I'm Goin to snooze or I'm going to pass, soyou get sort of an option. You get that sort of tender like quality where youcan swipe. You know which way you want to go, and I love this because it saves a lot oftime. I'm super picky with WHO's on my podcast and to have people pitch me allday. Long is cool, it's very humbling, because people ar want to be a part ofwhat I'm doing, but I only want a...

...certain kind of person on my podcast.So this allows me to filter through them to look at their profiles to seewhat they're all about and make a decision if I'd like to connect withthem and then finally, it allows you to connect an integration like callandlyand you can just schedule the interview right there. So no more back and forthwith emails, NO MORE CHECKING CALENDARS! You just you just quickly book guestsfor your podcast and I love that there's an ai feature, that's actuallylike really monitoring and looking to see who would be the best guest foryour podcast. So if you're looking for guests or if you're looking to be aguest on a podcast, you could create a free, accountat pod match. I do have apremium account and I just love Thi Service. You get email, notifications,there's always new people being served to you and it's just a really great wayto get big Mo or momentum in your podcast. If you're looking for guestsor to be a guest number five, so we all know we get done, recording the episode.The work is not done. We have to edit...

...that episode with th right show notes.We have to figure out when we're going to publish that episode and then, ofcourse, we need to promote that episode and there's lots of different ways.People are promoting episodes they're, putting static images that say checkout my episode, they're making audiogrames with a little cool wavefile to give you a little bit of audio from that show, but I think the bestpossible way to share your shows actually through making video clips.But it's really hard to make video clips. You have to learn a Dobi. Youhave to like figure out all this software, and it's just it makes youwant to stop and not do that. That's why people make static images. That'swhy people make audiogrames, because it's really easy and so really easy wayto make video posts for social media is clip scribe now. I also made a youtubeoverview, video of this, so if you're looking on figure out how to do it,it's very simple and essentially what you do is you take a video clip anduploadit to clipscribe and 's going to automatically transcribe it for you andit's going to give you templated options. You can create your own, butthe templates are awesome and so you're...

...able to create those really cool videoswhere there's a headline and then it's it's also going to show you thetranscription at the bottom, because we know that people don't always have theaudio on while they're looking through social media and the best part aboutthis is that shows you shows your face. If you know anything about psychology,if you know anything about biology, we look for faces and things and faces aremore engaging to us. That's why we see the man on the moon, the face of themoon or, if you look at a tree, you see a face, it's just because it'sprogrammed into you an you'R in your software right and there's no way,there's no way to get rid of that. So by putting your face to the voice inyour post, you become a little more magnetic right, there's a deeperconnection than just a static post or an audiogram and E. Additionally, theAlgorithm on social media favors. When people stop and videos make people stopand stay longer, so the longer people stay on your post, the more relevantinstagram facebook. All these APPs find...

...your post and they'll show it to morepeople without you having to pay for it. It's free discovery, so you may bethinking. Oh Man, now I got to buy a video camera and do all this crazystuff. You really don't what I do and what I did for a long time was. I wouldjust set up my iphone and record myself recording the podcast. A lot of myepisodes are solo episodes. If I do an interview video, you know, I get thevideo through zoom or squadcast or Riverside of FM ane. Those are thoseare easy ways to get the video, but for yourself, if you just podcasting alone,just set up your phone record yourself reporting the podcast. Don't worryabout the camera just podcast is you normally would and figure out what agood minute chunk of that video is or the audio is right. So the GoldenNugget, the best part, the you know, the little teaser that's going to makesomebody go. Oh, I really want to listen to this episode and then you canjust use that little piece of the video you don't have to edit an entire video.You just CLICP that little piece out connected to your audio and upload thisclip scribe and clip crie basically...

...does everything else you do have to youknow you do have to do a couple things in there, but you don't have to learnaudoby. You don't have to have anything crazy. It's only tendors a month and Iabsolutely love it. I just. I think this is one of the parts of my workflowthat really was thriving once I started. Do more video. I didn't want to put myentire episode up on Youtube. I think it's boring. I don't want to watch twopeople talk I'd rather listen to them talk, but I don't want to watch themtalk, so I decided okay, how can I still share video through my socialmedia to drive people to my podcast and the most interesting way I could finddo that was creating videos through cubscribe, so highly recommend sothere's five tools that I use. I pay for. I love and just see you know Idon't really ever recommend anything that I'm not using. So if you hear metalking about something or if you're on my email list- and you see me send outan email about something is because I love it and I use it and I'm nevergoing to share something with you. That is not what I'm actually using in myown podcast, because this whole show is...

...about experimenting. Seeing what'sworking and sharing the results with you? So if you like this episode,consider joining my facebook group, it's called the podcast builder cluband you can just search that on facebook, join a community oflikeminded, podcasters or networking were collaborating, there's freetrainings and it's a really great group for podcasting. I think it's the bestpodcast group in the world, and so, if you're looking for content like this orif you're looking to connect with other people, I higly recommend joining. Youwon't regret it so tell me what your favorite tool is. Please send me a DMon Instagram at poddeck. Just tell me, Hey, I love using this tool and there'sprobably tools out there. That are absolutely amazing that I've neverheard of, and I'm always interested to see and find new tools to use to growmy business to grow. My podcast, of course, to reach New People likeyourself. So with that being said, this is travis. It's your boy! My goal is toget a thousand podcasters to episode. One hundred, I love what I do. I lovepodcasting and I can't wait to share...

...the next episode with you next week.

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