Why You Need to Set Goals for your Podcast

ABOUT THIS EPISODE

When’s the last time you thought about the goals you have for your podcast? If you haven’t thought about your podcast goals recently or if you’re unsure what podcast goals you need, take a moment to figure out where you want your podcast to go. Then learn all about how setting smart goals for your podcast will help get you there!

In this episode, Travis shares…

  • Why setting goals can give you a vision for the road ahead
  • Jack Canfield’s theory about S.M.A.R.T. Goals
    • Specific: clear and defined, precise, detailed, and capable of answering questions
    • Measurable: dates, exact financial numbers, steps
    • Attainable: achievable, able to accomplish within your skillset and timeframe
    • Relevant: realistic and aligned with your purpose
    • Time-bound: target date, adjustable deadline
  • Why you must decide what you want when setting goals
  • 5 Goals Travis has for the rest of 2020
  • Why October is the perfect time to start working on your New Year’s resolutions

Memorable Quotes:

  • “Without clear goals, I have no idea what direction I’m heading with my podcast, my business, or even with my life.”
  • “By setting goals, you’re not going to sabotage yourself.”
  • “What do you want to happen in the next 3 months?”

Links to resources:

Jack Canfield---Success Principles

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Episodes (31)

Episode 19 · 3 months ago

Going from Hobby to Income Stream

Ready to take your podcast to the next level? Listen in as Travis shares valuable strategies to leverage Facebook groups, Live videos, and your network to increase your audience and your income!

In this episode, Travis shares…

  • The importance of knowing your ideal audience number and ideal audience avatar
  • Advice for what not to do when creating an online course
  • Why you should pick one social media platform for Live videos
  • Different ways to amp up your value and multiply your audience using Facebook Groups
  • The power of asking your audience to share your podcast
  • Strategy for repurposing clips of Live videos to grow your audience and build content
  • Options to turn your free podcast into an income stream by tapping into your network

Memorable Quotes:

  • “Don’t ever make a course until you’ve got people that say that’s something I want.”
  • “Typically, word of mouth is the number one way we find out about podcasts.”
  • “You should be able to find 3 little ear nuggets out of every Live you do. Clip them out and put them out on your favorite platforms.”
  • “The reciprocity is important because it’s going to inspire you and help you continue to do something you love.”

Links to resources:

The Rookie and The Vet Podcast

David Hanscom

Podcaster’s Kit 2020

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Episode 18 · 3 months ago

Why I hate Being called a Podcast "Expert"

I hate when I get labeled an expert. Expert or Guru seems like the end of the line. Someone who stopped learning at the top of their game to teach others.

I'm simply testing and sharing what works with podcasters. Period.

Will I ever stop testing? No.

Will I ever stop sharing? Nope.

You can count on me to not go GURU on you.

What the heck do I call myself?

DM me @poddecks

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Episode 17 · 3 months ago

5 Things You Can Test to Grow Your Show

Growing your podcast audience can take time and it’s tricky to know what causes your downloads to skyrocket or stay at the same number. Thankfully, Travis has 5 easy ways to test your show to get the growth you want!

In this episode, Travis shares the 5 Things to Test on Your Podcast:

  • Length of Show: Ask your audience what they prefer
  • Format of Show: Experiment changing from solocast to interviews or vice versa
  • Posts on Social Media: Try out audiograms, videos, ear nuggets, behind the scenes pics
  • Titles: Use questions, juicy hooks, and phrases that’ll make your audience click your title
  • Video: Incorporate video in your podcast so your audience can consume your podcast in different ways

Memorable Quotes:

  • “We want to constantly be optimizing but don’t test everything all at once.”
  • “It’s super fun to know people want to know more about who’s behind the mic and not just how they can improve on the mic.”

Links to resources:

ShurePlus MOTIV App

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Try out the new Pod Decks App on iOS!

Episode 16 · 3 months ago

Are You Willing to Invest in Your Podcast?

If time is money, how much are you truly spending on your podcast? Who is mentoring you? Is anyone mentoring you? Before you spend another penny or minute on your podcast, learn why you must start treating your podcast like a business and why should invest not just in your show, but in yourself, too!

In this episode, Travis shares…

  • How starting a podcast is similar to starting a business
  • Limiting beliefs that keep podcasters from investing in themselves
  • Why taking a loss now can pay off in the future
  • The difference between spending money and investing money
  • The benefits of investing in yourself
  • Details about the Podcast Builder Club

Memorable Quotes:

  • “If you’re intending on having a successful podcast at some point in time, it needs to make you money.”
  • “Money doesn’t even exist. Money is like time and we choose where we spend it.”
  • “Look at the podcasts you love. Do you think they’ve invested in themselves?”
  • “If you do the same things, you’re going to get the same results.”
  • “Lifelong learners are going to be the ones you see at the top of the food chain.”

Links to resources:

SounderFM

Squadcast

Joe Rogan

Serial

Podcast Builder Club

Go to https://www.facebook.com/groups/poddecks to join the Podcast Posse!

Go to https://www.poddecks.com/ to give your interviews a unique twist!