Podcast Builder Club
Podcast Builder Club

Episode 33 · 7 months ago

How to Avoid Social Media Overwhelm in 2021 feat. Andrea Jones

ABOUT THIS EPISODE

Does thinking about keeping up with social media marketing for your podcast make your palms a little sweaty? Creating consistent and engaging content on your social media to turn followers into listeners can seem like a daunting task, but we all know it’s so important these days. Luckily, today’s guest on the podcast is here to break it all down for you! Andréa Jones, host of the Savvy Social Podcast, is a genius at social media and she’s here to help you learn how to make social media work for you.

In this episode, Travis and Andréa chat about:

  • Mistakes people often make when posting to try to get people to listen to an episode, and how to fix them.
  • How to get people to stay longer on your post and boost engagement.
  • How to view insights on social media so you can see how your posts are working for you.
  • Ways to better understand and defeat the dreaded algorithm.
  • Trends on social media for podcasters to pay attention to, like micro-videos and reels.
  • Specific tips for podcasters who are just starting out to take control of their social media.

Memorable Quotes:

“As podcasters, we actually have more ability to get discovered if we start playing around in newer features, like reels.”

“We really should be putting our creative energy into our content, and not into figuring out TikTok, or figuring out Clubhouse, or whatever the case may be.”

“Laser focus will get you gains.”

Links to Resources

Savvy Social Podcast

Savvy Social School

Andréa’s Free Course

Tools to make video or GIFs for social: Clipscribe and Kapwing

Other Tools for Social Media insights, creation, scheduling, and more: Fanbooster | Canva | RawPixel | Restream | Streamyard

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