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What Starbucks' Business Model Can Teach You About Podcasting

ABOUT THIS EPISODE

Starbucks didn’t become a mega company overnight and your podcast audience won’t grow overnight, either. However, just like the brains behind Starbucks realized people want the same cup of coffee wherever they go, you too have the power to create an experience your listeners will want again and again. Check out why your podcast needs a system and how to build one, how to focus on the craft of your business, and why you need to build a community!

In this episode, Travis shares…

  • Your system: Create your own system to improve your consistency and efficiency as a podcaster
  • Your craft: Put extra effort into one or two aspects of your podcast to reflect your passion
  • Your community: Offer people a place to feel part of something meaningful

Memorable Quotes:

  • “Having a system is going to allow you to be consistent, release more episodes, and have a better life balance as a podcaster.”
  • “When we’re making things, having that passion to go a little bit deeper in every aspect of it, will really make a huge difference.”
  • “By offering people a place to have a community with, they’re going to biologically want to be a part of something, so make yourself a community.”

Links to resources:

Onward by Howard Schultz

Go to https://www.facebook.com/groups/poddecks to join the Podcast Builder Club!Go to https://www.poddecks.com/ to give your interviews a unique twist!

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Episodes (24)

Episode 8 · 3 months ago

Where Do I Find Music For My Podcast?

Want music for your podcast but don’t want to violate copyright rules or pay a ton of money? It’s a common problem with an easy solution. Learn not only where to get great music that’s free or affordable, but how to use the music you find to make your audience keep coming back for more!

In this episode, Travis shares…

  • Where to find free and low cost music for your podcast
  • The difference between royalty free and licensed music
  • Recommendations for using royalty free music
  • Advice for reusing the same music vs. switching music each episode
  • Details about Travis’ free private music stash

Memorable Quotes:

  • “You want to get music that matches your vibe...that’s not too busy.”
  • “There’s no rules in podcasting: You don’t have to use the same song every single episode.”
  • “One of the greatest things you can do in a podcast is surprising your audience.”

Links to resources:

Audiojungle

Music.poddecks.com

Go to Facebook.com/poddecks to join the Podcast Posse!

Go to https://www.poddecks.com/ to give your interviews a unique twist!

Episode 7 · 3 months ago

How to Grow Your Audience

Congratulations—you’ve started your own podcast! But now who’s going to listen to it? Rather than spend a lot of energy worrying about advertising or marketing, check out how to grow your audience using the power of mindset, connections, and community!

In this episode, Travis shares 3 strategies…

  • 1: Shift your mindset: Podcasting is a marathon, not a sprint
  • 2: Connect with more audiences: Be a guest on other podcasts
  • 3: Create a Community: Build a space for an inclusive team to share ideas together

Memorable Quotes:

  • “Your audience wants you around for the long haul. They want more than just a quick hit.”
  • “Because we have a marathon mindset, it only takes one person a day, one person a week, to slowly compound your group.”

Links to resources:

Poddit

Facebook Groups

Patreon

Go to Facebook.com/poddecks to join the Podcast Posse!

Go to https://www.poddecks.com/ to give your interviews a unique twist!

Episode 6 · 3 months ago

Should I Put My Podcast on YouTube?

Putting your podcast on YouTube can sound daunting but in reality it’s easier than you think. If you want more people to find your show and connect with your content, Travis explains 3 reasons why YouTube is the perfect place for your podcast and how to make the most of the recording equipment you don’t even know you have!

In this episode, Travis shares…

  • Why video is more powerful than just a static image with audio
  • 3 Reasons to put your podcast on YouTube: Searchability, visual representations, “NonPodcast People”
  • How to use YouTube’s predictive search for episode ideas
  • Suggestions for how to record videos for your podcast

Memorable Quotes:

  • “If they’re not on an app, they’re not going to be able to find you if that’s the only place you are.”
  • “Part of podcasting and growing your audience is creating your own community.”

Links to resources:

Shure MOTIV Video App

Zoom

Ecamm Live

StreamYard

Go to Facebook.com/poddecks to join the Podcast Posse!

Go to https://www.poddecks.com/ to give your interviews a unique twist!

Episode 5 · 4 months ago

How do I get Sponsored?

#SPONSORSHIPS Want to see a LOSING strategy for getting sponsors?

I get 50 messages a day asking for sponsorships. Don't get me wrong, I WANT to sponsor podcasters. In fact, I will sponsor anyone who buys and uses Pod Decks (poddecks.com/poweredbypoddecks).

The picture below shows what this gentlemen (and most podcasters) send me. Please don't send anyone a message that looks like this.

There are 3 simple components that companies want in their ambassadors:

  1. Actual users/raving fans - How can you really share how cool the product is if you don't use it?
  2. Metrics - Can be as simple as 467 downloads per episode.
  3. Information about your audience - ex Our listeners are 20-44 Men who collect baseball hats.

Here's what he could have written to even get a response:

"Hello __________ (name is important, you did 8 seconds of research),

(RAVE + METRICS) I just wanted to let you know Pod Decks are crazy awesome, I had so much fun using them on my last episode. We usually get 467 downloads per episode but this week we hit 600! Just wanted to let you know they totally work and I want to share your message with everyone I know!

(AUDIENCE + ACTUAL USER) We're growing our audience really good and the next step in the process for us is trying to get sponsorships from products we love and use. Our audience is 20-44 year old men who collect baseball cards and we think that they would love Pod Decks.

(GOOD ASK) Do you currently run a sponsorship program? We'd love to put an ad or live in the beginning of each episode. We'd send you the download numbers for each episode it ran in if you like to see numbers too.

(RAVE) If not, still love your product. Maybe you have an affiliate program we could join? If so, send me a link to sign up because again, we love using Pod Decks.

Sincerely,

John Smith

Baseball Hat Podcast

OK, so not only would I have responded, but he gave me a couple options of programs to get him into. He didn't just ask for FREE product (telling me how easy it is) or "Financial Contribution".

He gave me a reason or several to WANT to work with him.

I hope this helps. I know sponsorship is important to podcasters but I don't want my #POSSE members missing out on opportunities because of piss poor messages like this one.

With feeling,

Travis