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What Starbucks' Business Model Can Teach You About Podcasting

ABOUT THIS EPISODE

Starbucks didn’t become a mega company overnight and your podcast audience won’t grow overnight, either. However, just like the brains behind Starbucks realized people want the same cup of coffee wherever they go, you too have the power to create an experience your listeners will want again and again. Check out why your podcast needs a system and how to build one, how to focus on the craft of your business, and why you need to build a community!

In this episode, Travis shares…

  • Your system: Create your own system to improve your consistency and efficiency as a podcaster
  • Your craft: Put extra effort into one or two aspects of your podcast to reflect your passion
  • Your community: Offer people a place to feel part of something meaningful

Memorable Quotes:

  • “Having a system is going to allow you to be consistent, release more episodes, and have a better life balance as a podcaster.”
  • “When we’re making things, having that passion to go a little bit deeper in every aspect of it, will really make a huge difference.”
  • “By offering people a place to have a community with, they’re going to biologically want to be a part of something, so make yourself a community.”

Links to resources:

Onward by Howard Schultz

Go to https://www.facebook.com/groups/poddecks to join the Podcast Builder Club!Go to https://www.poddecks.com/ to give your interviews a unique twist!

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Episodes (24)

Episode 4 · 4 months ago

How to Get Your Podcast Guest to Share Your Episode (Every Single Time)

If you're having trouble getting your guests to share your podcast I'll give you three easy ways to get them to share almost every time. Get your question answered! https://www.speakpipe.com/podcasttherapy You'll learn: 🙏 Why writing a thank you note will set you apart from 99.9% of other podcasters 😊How to make it stupid simple by providing pre-made content 🤐My super secret algorithm hacking trick Did you quit podcasting? Get my famous Pod Decks Episode Deck for FREE at free.poddecks.com - 50 unique episode starting prompts in the palm of your hand! These prompts will get you podcasting again in no time!

Episode 3 · 4 months ago

How to write Show Notes fast!

If you’re confused about what to do with your podcast show notes, I’m gonna show you my super easy show notes framework, how to transcribe them for free, and where you can get the coolest new tool for podcasters called Pod Decks.

In this episode, I share:

  • How podcasters can write show notes easily
  • Why podcasters shouldn’t spend too much time on show notes
  • How to transcribe your show (super easy) for Free
  • How to have deeper conversations in your podcast interviews
  • My review of the hottest new tool for podcasters: Pod Decks

Pod Decks - Unique interview questions

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Episode 2 · 5 months ago

Why You Need To STOP Looking at Your Stats

So I want to talk to you about the most unhealthy relationship you have as a podcaster, and how to fix that relationship. Let's go. This is podcast there. I want to let you know that the most unhealthy relationship that you have your podcast, is it with your co host, it isn't with your audience.

It's your obsession with your podcast downloads.

It is this toxic relationship you have with an arbitrary number that doesn't represent you as a podcaster it doesn't represent how good your content is it doesn't represent how fast you're growing, and it doesn't represent, whether you should continue podcasting, or not.

Here’s three ways to use your stats for good and not evil (I know you’re gonna look)

  1. Set a date and stick to it- I check once a quarter and prep myself mentally to not be disappointed or too excited.
  2. Get a stats buddy. Someone who can look for you and give you a thumbs up or down. There’s no real reason to become a mathematician unless you are 1000% ready to sell advertising or brag.
  3. Only use the stats to make better content. You’ll quickly see what episodes are performing and which aren’t. Make more similar to what’s getting downloaded!

Okay, so those are the three ways that you can have more of a healthy interaction with your podcast downloads. I just say stop looking make the podcast make the art that you want to listen to. And you will slowly grow your audience. It doesn't matter if you have 50 or 500,000 as long as you are continuing to put out good content. If it makes you happy and you have other goals in your business, other goals in your life, and what your podcast is going to do, you'll have so much more fun.

So I just wanted to tell you that you're the number of downloads that you get per episode, it means nothing. It means nothing to me, it doesn't define who you are as a podcaster. So get out there, make some awesome episodes, put the art out in the world that you want to see, and I'll see you in the next steps.

Hey, have you ever missed a podcast episode because your guest canceled or you're feeling uninspired. Well don't worry it happens to everyone now podcasts are super easy to start, but it's really hard to remain consistent, but I've got good news for you I have something totally free for you to never miss a podcast episode again. They're called pod decks now this is the episode deck, it has 50 unique episodes starting podcasting prompts on it. So all you have to do is pull a card and start podcasting spontaneously. So if you've ever had a guest cancel. If you've ever been uninspired or just don't know what to podcast about next. This is a great tool for your podcasting toolbox. Now the best news is I have a limited quantity that I'm giving away for free. All I ask is that you pay for shipping so go to free.poddecks.com to claim your very own episode deck. You will never miss releasing another podcast episode again.

Episode 1 · 5 months ago

Welcome to Podcast Therapy!

Hey, I'm Travis and I am here to help you find your voice, grow your audience, and start a podcast movement. 

You can find me @poddecks on insta gram

poddecks.com 

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