Podcast Builder Club
Podcast Builder Club

Episode 68 · 2 months ago

The Truth about Creativity (Fireside Chat)

ABOUT THIS EPISODE

While on a creator’s retreat, Travis sits down to address some common podcasting mistakes and concerns.   

Listen for advice on:

* How key is consistency?  

* What kinds of content should you be focused on making 

* The right way to approach social media  

* Why authenticity is important  

* Should you be worried about copying other creator’s content?  

* The difference between an audience and a community   

For more podcasting tips and to connect with other creators, join us on Facebook: https://www.facebook.com/groups/poddecks 

What if you could go in personand hang out with a bunch of creators and learn how to make better content, how to feel better about the content you're making, and in what contentdo I even make for my audience? Well, that was the thought processI had when I put together the first ever create a retreat. In October, I flew out with some creators to Las Vegas, drove to Zion NationalPark to educate, inspire and hang out with other creators. Now, thisconversation is a behind closed doors fireside chat where some of the creators ask questionsand I imposed some of my own philosophies around creation, and I want toshare it with you because I don't want you feeling Fomo. I want youfeeling inspired. Now, if you miss the first creator retreat, don't sweatit. I'm going to be doing it again in early two thousand and twentytwo, and who knows, maybe me and you will be sitting at thesame table trying to figure out how to amplify your content, make an impactand just have fun being a creator. So, to kick this off,the first question that was asked was what are the biggest mistakes that creators makefrom a content creation standpoint. I think one of the biggest mistakes people makewith content creation is they think that they have to somehow keep up with apace or if they post every day, that that is accomplishing something, asopposed to putting some thought into the actual content. So I'd rather not postif I don't have something great to share, those that people are going to bookmark, that people are going to comment on, then just to postto post. So I think we're people get it wrong as they create garbagecontent where it's like they're just posting to post and it doesn't create engagement,and then they start to see that there's no engagement and they feel like whatthey're doing isn't working. But instead of...

...releasing seven garbage posts, you putall that effort into one and you're going to maximize your results because with theway social media works is that if you create something engaging and people comment andsave it and like it, then instagram or facebook or ticktock or whatever APPyou're on, whatever the new one's going to be, they're going to showit to more people, right and that's the whole goal of social media,is getting your message out to not only your followers but outside of your followers, because your followers don't even see like every single follower you have doesn't evensee all your posts. Like you need to get pushed out, and theway to do that is to create something that is unique. So ask yourself, am I creating a commodity, you know, am I just creating acar wash of spitting out content, or are you creating something that people canactually resonate with and you don't have to worry about posting every single day?So good content is important to focus on. And so is there. What wouldyou suggest then, to somebody who's going to pivot and take that direction? What would you suggest as far as the importance of frequency? Should theybe doing that at least once a week? Like what? How? What doesthat look like? I think consistency is completely overrated. I think consistencyin certain things is proper, but as far as like, if you consistentlydo something wrong, is a good if you consistently put out a crappy podcast? Yes, by proxy you will get better over time, but will yougrow an audience that is, you know, engaged or excited for your next pieceof content? So I totally believe you have to start somewhere. Butwhen these gurus tell you you got to be consistent, you got to stayconsistent. Well, if I consistently lift weights the wrong way, I'm goingto get hurt. So figure out the form and then do it right,as opposed to doing it over and over...

...again the wrong way. And theway to do that is to create three pieces of content. You want tocreate content that inspires people, you want to create content that teaches people andyou want to create content that is authentic to yourself. So you want toteach people lessons, give away all the information right. Everyone is so afraidto give away the information because then they think, what can I sell you? And the truth of the matter is is when you're giving away that information, you're actually building trust in your selling there, so when it comes timeto spend that money, that you're the person that they come to because you'veexpressed that you have this valuable information. Authenticity, transparency, share your wins. Everyone on social media is going to show you there at the beach thatthey're in the private jet, but they don't show you when they went bankruptand how they came back from that. If you look at the way societylooks at people. We love to see people rise to the top, wealso like to see them fall and then we like to see them come back. You know, I use Robert Downey Jr as an example, beloved actor, Heroin Addict, in jail, iron man right. So we like toride the waves with people, but if you don't tell people any of thelosses, you basically turn yourself into somebody who no one can relate to.Like I can relate to people who have lost at all, who have struggled, because that puts me in the same seat as them, where I cando the same thing that they're doing, as opposed to like I don't siton private jets, I don't drive Ferrari's and I don't think I really everneed to. So that doesn't make me excited. But somebody who's like hey, I'm doing I'm living my dream, I can do whatever I on andI drive a VW that's my life. I can resonate with that. It'spossible for me. So the mistake people make because they try to look big, they try to look flashy, they...

...try to look you know, it'sreally easy right now to have a flashy website and a flashy social media presenceand a great bio. But what's behind that? Do you have the goods? Can You? Can you deliver? Can you deliver results? Those arethe real question. So value is lessons. Teach people things, be authentic,share the losses, share the wins and, you know, be yourself. Don't try to like I struggled, like I was telling yesterday, Istruggle with this. I was trying to be something that I thought people wantedme to be. In the second that I got rid of all that andI was like, you know what, I'm fucking weird and I'm funny andI'm goofy. Why am I trying to be serious? Let me just bemyself. And that's when everything, like a light switch popped and people arelike now now think of me as that person, the person I really am. So it's way easier for me to make things because I don't have toforce it, I don't have to fake it. I don't have to fakeit till you make it. Is the worst fucking thing ever. What areyou telling people to do? Pretend you're something until you're actually that thing thatyou're actually not. Right, like be broke and build a legacy and showpeople people how you did it. Be Social, like. It's social media. Everyone wants engagement, everyone wants likes and stuff, but they don't giveany. You got to go out there and give what you want to get. So if you want people to come out on your post, ask yourselflike, am I commenting on people's post? Am I giving the love that Iwant to receive? Because it's all this, this world is Spinnin.Everything comes back around fashion, trends, music, Karma. So that's wherepeople get it all wrong. Is it's social media, but they just expectthat it's a plat stage that they stand upon and people are there to justlistens. When you make people your peers,...

...that's when you start winning, youknow, like podcasting, your podcast expert. People are like, Iwant an audience, right, what does that mean? You want people toshow up and listen to you. I don't want an audience, I wanta community. I want people to show up and hang out with me andgive me feedback and be my peer. And so when you when you lowerthat stage to just ground floor with everybody, then you're creating an opportunity for peopleto come to you and be a part of something. And there's somethingreally fascinating. That happens with fandom, where if you just appear as theexpert and you're on this level and you never give your audience an opportunity tohang out with you, communicate, give you feedback make decisions, then whatyou're doing is you're basically telling your audience I know everything and I don't wantyou to invest in me. And when people invest in you, then they'remore invested in your products, they're more invested in your content, and byinvestment I don't mean paying something, but being a part of the process.Choose my new podcast cover. What's the Best Youtube cover? What do youthink would be the best one? And then when they see that on theInternet, they're more likely to click it because they thought I had a sortof a piece in this. I'm a part of the process, as opposedto garbage content, commodity content, where you're just pushing it out as fastas possible just so you can hit that daily post, but nobody gets tobe in your gang. And I think that's where most people get wrong,is it's like this this walled garden that you put up yourself and keep peopleout. What you really want those people to come in. How about this, like, why do you think that people are more consumers and creators?So I think it's easy to consume because the APPS we use are set uplike slot machines to release dopamine, to...

...give us a good feeling. It'shuman beings. We want to feel good, and so if I post something onsocial media or if I look at something and then I get a response, I get the the notification, I get the dope, Meine drip,so I feel good, feel good, it feel good, it feel good, and the way that they're set up is to just endlessly go. Soyou don't there's no end to what you can look at. So it keepsyou there so they can sell ads. I think it's really easy to getstuck in a loop of watching other people's lives and by doing that you feellike you're participating, but you're not. You're never going to create in thataspect. So I think you should consume to a level to be inspired,but you should set limitations on that so that you can spend most of yourtime creating, because of all you're doing is consuming, and that's fine.There's there's consumers, but if you're a really a creator, then you haveto have a very fine line of what you'll accept into your brain as asinfluence how you're spending your time. Like I have twenty four hours, youhave twenty four hours. Who will use it the best? And if you'reon Netflix and you know, facebook and instagram and ticktock for four hours aday, but I created four hours worth of content, whether or not it'sgood and works out, I'm winning. And so it's easy to think thatby going on social media that you're doing something, but the the point ofthe matter is is that completely take it out of your diet, right likeinformation diet. Don't look at the news, don't get worked up, don't lookat so media or set a limit. I'm going to look at social mediafor fifteen minutes and then I'm going to go make something for forty fiveminutes and then I'm going to go look at social media for fit's like youknow, when people meditate, they like make this time to exercise and meditate, make time as a creator to create. And what will happen is eventually youwill the the the tables will turn...

...and you will find yourself like me, where it's like I don't consume barely anything. My Diet is only whatI can spare when I'm not creating. And once you get that, onceyou flip that lopsided sort of you know the weights. What's the the balancingand the pendulum? Yeah, and you switch from consumption to creation, you'restill consuming. And let's be honest, what information on social media is actuallybringing any value to your life? If anything, it's making you feel badbecause you're not creating, you're not good enough, you're not ripped with sixpack APPs, you're not a big booty model, and so you're just sittingthere taking in what you're not knowing that you want to create. Maybe youdon't know how, but if you don't start, if you don't shut thatfucking APP off, you're never going to start creating anything. What do youtell it? What do you tell a creator that feels like they've got acreative block? They want to put something out and they have no idea whatto put up. So there's two things underneath that. If you're not,if you feel like you can't create, it's because, a, you're afraidto. You're afraid to put something out that isn't perfect or up to somestandard right so you're essentially afraid to fail, and so by trying new things,you're going to eventually figure out what works right. So, if youlook at my profile, I tried all kinds of stuff and then I onceI hit on the thing that worked and it I stuck with it. SoI had to test, but I had to test in a way that,like, I could look dumb, I could look, you know, foolish, I could be making a mistake, but I was still making things.And and this, you know, this wasn't making things like garbage content.This was like, you know, putting my mind to something that I thoughtwould be valuable, but it didn't work...

...out. And so people who areeveryone is creative. When you were a kid, you colored, you madestuff. You didn't care because, you know what, there was no Internetto put it on, to be judged, to be liked, to get yourdopamine. So I kids will color outside the lines, they'll draw fuckingthey'll draw anything for you and they love it right and they don't care.They don't get mad that they messed up. And we get so we turn intothese adults, to become these these factories of perfection. And so somebodywho doesn't know what to talk about. You have to think about which wasyour initial question. I know I veered off here. If you don't knowwhat to talk about on the Internet, you need to figure out a whatyou really care about and what you're against, and those are two things that cangive you something to speak about, like, I really care about thistopic and I'm really against this. And the mistake people make is they're soafraid. People are so afraid to be polarizing because they want everybody to lovethem. And there's not a chance on earth that eight billion people are goingto love you. You're going to have, if anything, you're going to havemore haters than you do lovers. But you don't need everybody to loveyou. And so by saying like, I'm against this, the people thatare also against that are going to automatically be more attracted to you, morethan if you said I'm for this, because there's something about being a partof a movement or a group of people that is like, we're against this. Right, there's people that are against all kinds of things. So youhave to figure out what you're for, what you're against, what you careabout, and if you know something, you assume that everyone knows that information. Like sometimes I assume everybody knows what an xcelr cable is, or Iassume the people know the different variations of USB cables or file types. LikeI heard a guy call it a weab file the other day and my firstinstinct is fuck, you don't know what...

...you're talking about, but my secondinstinct is have empathy. He doesn't know what he's talking about yet. Butyou assume the things you know, your experiences, the things you love,that people don't know. And the truth is they don't know that information.So if you know something like how to make animated gifts of yourself or howto change your physique or whatever it is, how to paint, tell people howto do that, because nobody cares about the end result, the endof the end of the journey's death, it's casket, and you know,what everybody wants to see is how you did it, how I made it, how I built it. So show people the process of how you dothings that you care about. It's that simple. Show them the mistakes,show them the tricks, show them the hacks, show them the tools youuse. Show them the one you threw in the garbage, you know,and it really makes it easy to become a creator because you don't have todo pointing and dancing and trending and because if you're a trend rider, thenyou're beholden to the trend, but if you're a creator and you don't worryabout fucking trends, you can make whatever you want and you don't have towait for the next thing to happen and the next thing to end. Soit becomes way easier to create something that people can either be with you for, with you against, learn how you do it and then invite them togive you feedback. And like, listen, I'm on this trip here with myfriends. I've look, I've already learned like so much about content creation, video editing APPs, movies, music. We're like we're having these conversations whereit's like what's your what's your favorite Christopher Nolan movie right and we're like, Oh, you haven't seen that movie. And and we're expanding the portfolio ofwhat's interesting to us all and learning...

...new things in all new ways.So that's like content. Your top five favorite books, if you read yourtop five favorite whatever, that's content. The things you love and use theyour mission in life, or what are we trying to prove? Like I'mtrying to prove to people that you don't need a fucking Ferrari in a privatejet to be successful, to be full time doing whatever you want to do. But people have this connection with I have to sit on a beach anddo nothing, I have to have passive income, I have to have theFerrari and I have to be on a private jet to be a success.But the question really is, if you could have what you have now butyou could make your own decisions, would you want it? Is that successful? I think it's successful. And having enough to pay your bills and savea little and do whatever the fuck you want to do, like take atrip like this. That's success in my eyes. So it's really the wayyou frame what you're doing in your end result, in your goals. IsAre you sitting around waiting for some magical Unicorn Bullshit to for your for youto be a success, or are you already successful and then you're following thesepeople that are just going to keep you on the next checklist, the nextbook, the next program, to make you think you're not successful until you'reon their level, and you know that's a small percentage of people. It'spossible. But then what? More money, more problems, more people to manage, more you know. You know, I'm trying to oil change in aFerrai cost you know, it's like I'll go spend thirty dollars on myoil change. It cost the thousand dollars to change the fluids in a Ferrari. The bad investment. Go rent a...

...fucking Ferrari and take pictures of bethe social media fraud right. But, like, that's not success. Successis food on the table, passion in your heart and the decision to beable to go do whatever you want every day, work on the things youwant to work on, kick down the cubicle, break out. I'm I'mnow. I'm just ranting. What would you tell a content creator who ishesitating to post content because, let's say that content is value based, it'sgot information to help somebody and they're afraid that that information they don't want toappear that they're ripping other people all, yeah, doing the same thing.What would you tell them? It's a good question. So, like,I don't think there's very many ideas that are unique anymore. So if youare worried that you're like you appear to be copying somebody because the information thatyou know is the same information they know. The best thing I could tell youis that there's basically no real new ideas. So that person is inherently, without even knowing it, ripping somebody else off. Unless you invented podcastingor a US be Mike. I mean, like there's not a lot of newinformation. But the way that you can battle that is by having aunique perspective on how you decimate the information. So, like, what I'll dois I like to connect two things that don't really go together in anew way. So I could say, Hey, you have impost syndrome.Here's how Dwight troop from the office battles and Poster Syndrome. And so I'mtaking something that you're already invested in, which is the office, and I'mtaking the core concepts that every other podcast expert in the world talks about andI'm making a peanut butter and Jelly Sandwich. Right. So it's all about,like, if you feel like this is going to appear like I'm copying, what is my unique what is something I love that I can attach thisto right, and then your content becomes...

...unique, and then at some pointsomeone will rip you off, and that's good. That means that you've inspiredsomebody enough to at least start making something to where they're looking at you forthe cues. Right. So you take your core knowledge and connected with somethingyou love and present the information in a brand new way, and no onewill ever be able to accuse you of stealing because information, I don't think, can be stolen, can only be shared. So, unless you're specificallytrying to rip somebody off, as long as you're authentically trying, you knowwhat, what can we really say about podcast microphones? Get A fucking dynamicmicrophone, I don't care what microphone it is. Get one that either plugsinto your computer or plugs into your mixer, and start making stuff. But thenuances of a cardioid polar pattern. How many times can we say that? and Are you a fraud or are you ripping somebody off if you describea polar pattern someone? No, you just have to compare it to adifferent shape, right, or a different concept, and then you'll feel betterthan I'm just a repeater or I'm echoing information, but the other thing isthat I will share with you is that you're not for everybody. I'm notfor everybody. Right. There's people that love me, there's people that hateme. I like it like that, because the people that don't like me, you go find somebody who you do like. At least go get theinformation from somebody else. And so we always think that we're under this microscope, that everyone's looking at us, but reality, people are really appear aboutthemselves. And so even if you think you look like you're copying someone else, the chances that someone is looking at all those people for that same informationis very low, and you become that person who is giving that great informationthat they need to hear from the right...

...person. So it's really a it'sa mental decision to say, I know I'm not copying, I know thatthere's not really any new information in this field. What can I do toyou know, what can I do to try to put this in the news, give a new spin to an old classic? And to your point,somebody who's feeling that way really just the way in which they deliver might bethe unique trait about them. Right, like they could just deliver the informationand because of what you were talking about, where they've built up they've shared theirpersonality over time. Then the people watching are already have this connection tothem and they want to they want to hear your message absolutely in your way. So, like, I could see people coming to my account and sayingthis guy's fucking annoying, because I get annoyed with myself sometimes and I'm Iam being myself and there's people that like me and people that don't, andI'm not as slick or professional as some of the other podcast experts. Andthen I'll see someone who is like professional and I'm a professional, but Ijust don't I don't put myself in a box when I you know, Iwant information to be fun. So I think of myself as every piece ofcontent that I make I'm trying to entertain you and educate you at the sametime. But there's people that are just straight up, I'm going to educateyou, and they're may they may be a little stiffer, but hey,they may be way more organized than I am and they may be they mayhave all these qualities that I don't have and they may have a way oftalking to somebody that someone really likes more than me, and I cheer peopleon, like go find someone who you resonate with and go all in.If it isn't me, go find somebody. Get the information. And I thinka lot of people are closed off and they think everyone has to loveme. There's competition. There is no competition. You're you're only competition.If you're better than you were yesterday,...

...then you are winning. And ifyou're looking, imagine this, you're driving down a road but you're looking behindyou to see where the other car is, you're going to fucking crash. Youknow, racing horses, they don't look, they're not running with theirhead to this odd it's I'm focused on going forward and if other people that, if other people make it too good, that means that your industry is expanding. But when you cut your when you when you try to close allthe doors, what you're doing is you're basically closing off opportunity for yourself andyou have no idea how who someone will connect you with or what opportunity willbe provided through opening all those doors and saying there's enough for everybody, there'senough ears, there's enough eyes, there's enough money, there's enough attention forevery single person on this earth to serve an audience and you don't need millionsof people to love you. It'd be nice, but actually it could bealso very bad. You're under the microscope with millions of people judging your everydecision. But in order to become a full time creator or to make moneyas a creator or just even side money, you only really need a handful ofpeople. And most people are getting like a like a hundred, twohundred downloads on their podcast and they're going where's everybody else, instead of maximizingthose two hundred people. And if you could get those two hundred people togive you a hundred bucks every quarter, you're making a nice chunk of changeoff of your two hundred people. But when you're looking over going where's everybodyelse, you're basically saying to the girl standing in front of you at theBar, I'm not interested in you, I'm looking to see what my otheroptions are. And people feel that. People either feel heard or they feeldismissed. So don't focus on critical mass, focus on singular impact and like reallymake a connection with one person.

People are terrified to start like communitiesbecause they're like, well, there's only one person in my group. Yeah, will you have a fucking opportunity to make that person's Day, to beall hands on deck and show that person, wow, this is way better thanthe community with tenzero people. I got all the attention and you canreally make an impact. And then they tell somebody and then there's three peopleand then there's five people and you focus in on those five people and allof a sudden there's eight hundred. Right like. Flip that and if you'rethe one person joining this community and and that person who who sent you,there is laser focus giving you a hundred percent of their attention and that youfeel like a million bucks, one hundred percent. So flip that. Now, as the as the leader of that group, you're you put in ahundred percent and you're going to be rewarded for it. If you want peopleto give a shit about what you're doing, you have to give a shit aboutpeople, and so to just have them again, I'm going to usethat stage analogy. If you just want to be up on the stage andeveryone's sitting there to consume you, then you're not going to win because you'renot giving them an opportunity to be with you. And so peer community basedcreators build their own economy, and audience based are going to always be beholdingto the advertising, the analytics, the the fucking the numbers. And whathappens when that fosset get turned gets turned off? Everybody leaves, all themoney leaves and you got nothing. But if you build a small community,that thing lives on forever. So it's really important to not worry about youknow, what is tenzero followers going to do for you? You get swipeup, will big fucking deal. Does anybody care about the swipeup? No, and we get we get our brains melted by these things. So thisis my last thing. Don't let an...

...analytics dashboard tell you that your contentis good or bad. And what I mean by that is will post apodcast episode, will post a real post, a ticktock video, and we gowell, it only got a hundred lessons yeah, that week. Andif you take that in and go well, my podcast is only worth a hundredListons, it will affect the way you create the next content. Andhow do you think your audience is going to like that defeated, depleted content? It's going to get worse, right, but the impact of that podcast,something evergreen last forever. And so how can you measure something that nevergets stops getting measured? Right? So the impact of the person who hasn'teven found you yet and then find that podcast hasn't even been seen. Butif you look at those numbers and focus on those numbers and get fucking inyour head and get all crazed out about this, this analytics dashboard, itaffects the way you create. So stop looking at all that Shit. Makessomething that you love, you want to see, you want to listen to, you want to share and the rest follows and you'll develop your style andyou'll find yourself, you'll find your voice. But that analytics dashboard isn't going totell you who you are, it's not going to tell you your skills, it's just going to give you raw data that's going to fuck your mindup and make you afraid to create. And so my biggest advice to peopleis, yes, it's nice to have this information to make decisions at somepoint, but don't let it make decisions about how much you are worth.So it sounds like you're saying it's like redefine what you think success is.So if you're focused on the numbers. That what I'm hearing you say isthat that's not that's not success. Success is who you're touching, no matterwhether it's ten, a hundred of thou people. And what I like totell people is it's you know, if you have a hundred lessons that week, if you feel the room of a hundred people that were there to listento you, how would you feel about...

...it? Or if you heard fromall a hundred, one hundred people that told you how great your content is, isn't that a success? One person, I talked to one person, andif I get one person to give me feedback that says, you know, that episode really helped me, I have one because that impact will getthat will keep going. There's a butterfly effect. Maybe I inspired that personto start making maybe I started that person to realize that they can be afull time creator. Maybe I inspire that person to teach somebody else the sameinformation or pass that along. One person, hundreds, thousands is great, butif you're not in that mindset of my job is to inspire, toteach, to change some one person's mind and make something that I'm having fundoing, then you're definitely losing as a content die tribe over. Thank youso much. I'll be here all week, guys. So there you have it. That was the session we had in Zion National Park. Hope youenjoyed the conversation, hope you enjoyed the perspective and if you did, justset me a DM and let me know. And if you're interested in the nextcreator retreat, stick around. I'll have more details coming to you.For Early Two thousand and twenty two.

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