Podcast Builder Club
Podcast Builder Club

Episode 15 · 1 year ago

What I wish I knew before starting a Podcast

ABOUT THIS EPISODE

Millions of podcasts share new episodes daily and make podcasting look so easy! But the truth is, every show has its own challenges and podcasting requires a lot of time, energy, mistakes, and a mindset to keep going. Check out Travis’ top 12 list of what he wished he knew before he started podcasting!

In this episode, Travis shares…

  • Your first 25 episodes are a time to fail and learn: Keep going
  • Grow your podcast network: Be a guest and collaborate with other podcasters
  • Look for accessible guests that will truly benefit your audience
  • Get the right mic!
  • Learn how to create the best recording environment with what you have
  • Hire a podcast editor so you can focus on content
  • Use a pre-recording checklist for every episode
  • Don’t pay attention to your download numbers
  • Be ready to do the work, find the right system, and check your podcast mindset
  • Share show notes for each episode to increase your SEO
  • Don’t make episodes longer than they need to be
  • Focus on providing entertainment, community, and value vs. landing a sponsor or monetizing your podcast

Memorable Quotes:

  • “One of the best ways to learn is to try and fail.”
  • “Use your time to focus on creating great content.”
  • “It does matter if certain episodes get way more engagement, way more downloads, way more shares than others...you can really optimize your content through feedback from your audience.”
  • “A little bit of notes goes a long way.”
  • “If you make something that you want to listen to, without a doubt, other people will want to listen to it, too.”

Links to resources:

Go to https://www.facebook.com/groups/poddecks to join the Podcast Posse!

Go to https://www.poddecks.com/ to give your interviews a unique twist!

They say hindsight is Twenta twentylooking back, you see so much more than you did when you were standing rightthere ready to take your journey in this episode. I'm goingto share withyou things I wish I knew before I started. Podcasting starting a podcastis easy. A growing an audience can be hard podcastes face, so many challenges thatcan make them want to quit. So I'm here to help them stay in the gain. This is podcast ther starting a poncast is possom and it canalso be overwhelmed. There's lots of moving pieces and you're making contentthat will live on forever and, of course, you've got to grow. Youraudience and you've got to be present on social media and you've got to findpeople to interview, and it becomes something that can oftentimes stressyou out. So, if you're, just starting a podcast or maybe you're at thebeginning, stages of a pod cast or...

...maybe you've been pot gasting for likefive years, I'm Gong to share with you all the things that I wish I knewbefore. I started podcasting. Okay, Number One your first, twentyfive episodes are going to suck and that's okay, just keep going. You needto learn and optimize as you go. One of the best ways to learn is to try andfail it's. The absolute number one way to learn anything is to attemptsomething it doesn't work out, and then you know why it didn't work out and youcan optimize it test and learn test and learn so for thei. First, twenty fiveepisodes. I never even look at the download numbers. I just make contentget comfortable with the microphone figure out my format and keep going goahead and go back to anybody's first, ten episodes unless they're beingassisted by a professional or have a broadcast background. It's pretty rough...

...number two! If you want to grow youraudience, you're going to need to be a guest on other podcasts. Now it's goingto be key to get access to other people's audiences, especially if youwant to expand your brand, you need to make it easy on potentialguests by pitching them an entire podcast episode by emailing someone andsaying I love what you do. I've loved the last episode about blank, and Ihave an idea to bring value to your audience or bring a topic to youraudience or bring a story to your audience, and this is what it is ABC or a paragraph about the pitch ofwhat you'd like to share with their audience. By asking people who just hey,I want to be on your podcast: it's not really a good pitch, so you need towork on your pitch and make sure that you're reaching out to other podcastersa lot of podcasters are afraid to do their competitors podcast. But thetruth of the matter is that there's enough people out there for everyone,so put yourself out of your comfort...

...zone and reach out to somebody who youthink is your competitor and collaborate with them see if you can dosome type of cross promotion, but make sure that you're, specifically gettingon other people's podcast nnumber three is don't look for ailesscelebrities be on your show. You Cal always have those bucketless gests, butyou're going no want to go for micro, influencers or people who have built afive to twenty thousand persons following they're, going to have a much moreloyal audience and they're going to be more accessible to you. So, instead of reaching out to KimCardasian, you want to find somebody who may be up and coming, and anybodythat you work with WHO's up and coming is eventually potentially going toexplode, and you will have been on their podcast. You will have investedin them on the ground floor and they'll. Remember you they'll, remember that youwanted to be a part of their growth number four there's a big differencebetween a dynamic and a condensor Mike.

You need to learn about which one'sgoing to suit your recording environment. So I see a lot of people buy the blueyetty microphone. They see a podcaster using it, so they go by it, Blueyetti's fine, but it's a condenserMike it's very sensitive meaning if you have a landscaper outside. If you havea HBAC system blowing, you have really any noise. Your a computer fan it'sgoing to pick it up and a condenser mige might be right for you, but youneed to make sure that whatever room you're recording in that you have theright Mike in that room to record your potcast number. Five, your recordingenvironment is key. You want to record in a smaller room with carpeting andsome type of furniture and pictures to deflect and absorb Echo, don't record in the bathroom a lot ofpodcasters think that oh I'll record in this empty room, that'll sound good andwhat you're going to get is a...

...reverberation off every wall andsurface in that room, reflecting right back in your microphone you're going tosound like you're in a cathedral, and no one's GOINGNA want to listen to it.So you're GOINGTA want to try to make sure that your recording environment isat least somewhat absorbing the echoes of Your Voice. It can also help to havea dynamic microphone number six hire a pot gas editor use your time to focuson creating great content is an investment, but it's an investmentworth making. If you spend all your time recording and lining up gests andcreating social media posts- and you have to edit your podcast you're,eventually going to burn out, I like to use the comparison of mytaxes. Yes, I can do my own taxes, but I pay somebody to do my taxes for mebecause I don't have to stress about it. I know it's going to get done right.Number seven have a prerecording checkless that you go over each timebefore you hit the record button,...

...there's nothing worse than forgettingto hit record or to cut off the fan in the background or to turn off the TV orto turn off the notifications on facebook. It's really distracting. If you justhave a checklist that you can go through every single time. You'll havea repeatable awesome episode without any type of issues in the editingprocess. Nuber eight don't pay attention n yourdownload numbers. I've said this before: Don't pay attention to your downladnumbers for at least this first six months of your podcast pay attention tothe feedback you get ind your average consumption. This is going to allow you tounderstand what content people are resonating with and make more of that. It doesn't really matter if a hundredor three hundred people are listening to your episode, but it does matter ifcertain episodes get way more engagement, way more downloads way moreshares than others. You can really...

...optimize the content through feedbackfrom your audience. Numr nine podcasting is not a builditand they will come platform. It's going to take you consistent good qualitycontent that you actively promote to build your audience, just launching apot gast and putting it out there and then feeling defeated when you're. NotGetting a lot of downloads is not really a great mindset to have it's going to take work. It's going totake a system, it's going to take time, and you need to give yourself the gracein order to do that. But you also need to have a plan in order to make surethat you're getting in front of the ears that you want to listen to yourshow number ten make sure you're creating some form ofshow notes for your episodes. This is going to help you rank onGoogle. This is going to help you with SEO or search engine. Optimization. Alittle bit of notes goes a long way now. If you haven't seen my youto video, howto write shownotes fast, I break down...

...the fastest way to write, show notesfor any pot cast super simple. I don't love, writing, show notes and I think alot of people would agree with me. I think a lot of people would say I justdon't want to write, show notes, so there's a really easy way to do it, butyou need to do it and you need to think about when somebody types a phrase intoGoogle and it's a phrase that you want them to find you about that. That's inyour shownots number, eleven you're, not timferris orJoe Rogan, so don't record three hour episodes episode length has been trending downand we'll probably continue in this direction. The average episode is goingto be about forty five minutes, which is two times the length of a Sitcom,but fifteen and twenty five minutes seems to be this sweet spot or thirty.Five minutes for interviews but make the content as long as you need toshare a story to share value, to share a tip, don't make it any longer, don'tmake a pod cast sixty minutes just to...

...make it sixty minutes get in get out,leave them wanting more and number twelve. Don't worry abouthow you're going to monitize your pot cast in the beginning, focus onproviding tons of entertainment and value and community to your audience too many people trid to get a sponsoron the first day, their podcasting. You need to build trust with your audience.You need them to learn who you are before you start coming out.Advertising for square space or Giko or all state and the money that you'llmake in the beginning off ads is going to be so small compared to what you canmake. If you build a strong audience so, instead of trying to get a sponsor, you can come up with other ways tomonitize your pod Gass, but that's a whole another conversation for a whole.Another time focus on making the episode that you want to listen to. Ifyou make something that you want to...

...listen to without a doubt, other people will wantto listen to it too. So those are my top twelve things at. Iwish I knew before I started podcasting and I hope I save you a little bit oftrouble. If you didn't know these things, hopefully you could apply justone to your philosophy, one to your mindset, one to your strategy and avoidsome of the mistakes I've made over the last seven years as a podcaster. If youlike, this episode, consider subscribing and if you want more tips,tricks and networking with other potcasters go ahead and join thepodcast builder club on facebook. It's a free, private mastermind, where Ihang out with podcasters. We Talk Pot casting talk about ways to grow. Wesupport each other and keep each other accountable. So I'd love to see you inthere also. What's your favorite ice cream thanks for listening, if you enjoydthis episode, the number one thing you...

...could do to help is to subscribe rateand review this codcast or, if you know another podcast who may be strugglingand needs a little bit of poticast therapy, just click that shear buttonand share it with the podcaster Hel love the most. I see A in the nextepisode.

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