Podcast Builder Club
Podcast Builder Club

Episode 15 · 1 year ago

What I wish I knew before starting a Podcast

ABOUT THIS EPISODE

Millions of podcasts share new episodes daily and make podcasting look so easy! But the truth is, every show has its own challenges and podcasting requires a lot of time, energy, mistakes, and a mindset to keep going. Check out Travis’ top 12 list of what he wished he knew before he started podcasting!

In this episode, Travis shares…

  • Your first 25 episodes are a time to fail and learn: Keep going
  • Grow your podcast network: Be a guest and collaborate with other podcasters
  • Look for accessible guests that will truly benefit your audience
  • Get the right mic!
  • Learn how to create the best recording environment with what you have
  • Hire a podcast editor so you can focus on content
  • Use a pre-recording checklist for every episode
  • Don’t pay attention to your download numbers
  • Be ready to do the work, find the right system, and check your podcast mindset
  • Share show notes for each episode to increase your SEO
  • Don’t make episodes longer than they need to be
  • Focus on providing entertainment, community, and value vs. landing a sponsor or monetizing your podcast

Memorable Quotes:

  • “One of the best ways to learn is to try and fail.”
  • “Use your time to focus on creating great content.”
  • “It does matter if certain episodes get way more engagement, way more downloads, way more shares than others...you can really optimize your content through feedback from your audience.”
  • “A little bit of notes goes a long way.”
  • “If you make something that you want to listen to, without a doubt, other people will want to listen to it, too.”

Links to resources:

Go to https://www.facebook.com/groups/poddecks to join the Podcast Posse!

Go to https://www.poddecks.com/ to give your interviews a unique twist!

They say hindsight is two thousand andtwenty. Looking back, you see so much more than you did when youwere standing right there ready to take your journey. In this episode, I'mgoing to share with you things I wish I knew before I started podcasting.Starting a podcast is easy, but growing an audience can be hard. podcastersfaced so many challenges that can make them want to quit. So I'm hereto help them stay in the game. This is podcast therapy. Starting apodcast is awesome and it can also be overwhelming. There's lots of moving piecesand you're making content that will live on forever, and of course you've gotto grow your audience and you've got to be present on social media and you'vegot to find people to interview, and it becomes something that can oftentimes stressyou out. So, if you're just starting a podcast, or maybe you'reat the beginning stages of a podcast,...

...or maybe you've been podcasting for likefive years, I'm going to share with you all the things that I wishI knew before I started podcasting. Okay, Number One, your first twenty fiveepisodes are going to suck, and that's okay. Just keep going.You need to learn and optimize as you go. One of the best waysto learn is to try and fail. It's the absolute number one way tolearn anything is to attempt something, it doesn't work out and then you knowwhy it didn't work out and you can optimize it. Test and learn,test and learn. So for the first twenty five episodes I never even lookat the download numbers. I just make content, get comfortable with the microphone, figure out my format and keep going. Go ahead and go back to anybody'sfirst ten episodes, unless they're being assisted by a professional or have abroadcast background, it's pretty rough. Number...

...two, if you want to growyour audience, you're going to need to be a guest on other podcasts.Now it's going to be key to get access to other people's audiences, especiallyif you want to expand your brand. Now you need to make it easyon potential guests by pitching them an entire podcast episode, by emailing someone andsaying I love what you do, I've loved the last episode about blank andI have an idea to bring value to your audience or bring a topic toyour audience or bring a story to your audience. And this is what itis ABC or a paragraph about the pitch of what you'd like to share withtheir audience. By asking people to just hey, I want to be onyour podcast, it's not really a good pitch. So you need to workon your pitch and make sure that you're reaching out to other podcasters. Alot of podcasters are a raid to do their competitors podcasts, but the truthof the matter is there's enough people out there for everyone. So put yourselfout of your comfort zone and reach out...

...to somebody who you think is yourcompetitor and collaborate with them. See if you can do some type of crosspromotion, but make sure that you're specifically getting on other people's podcasts. Now. Number three is don't look for a list celebrities to be on your show. You could always have those bucketless guests, but you're going to want to gofor microinfluencers or people who have built a five to twentyzero person following.They're going to have a much more loyal audience and they're going to be moreaccessible to you. So instead of reaching out to Kim Kardashian, you wantto find somebody who maybe up and coming, and anybody that you work with WHO'supandcoming is eventually potentially going to explode and you will have been on theirpodcast, you will have invested in them on the ground floor and they'll rememberyou. They'll remember that you wanted to be a part of their growth.Number four, there's a big difference between...

...a dynamic and a condenser mic.You need to learn about which one's going to suit your recording environment. SoI see a lot of people buy the Blue Yettie microphone. They see apodcaster using it, so they go buy it. Lou Yetti's fine, butit's a condenser mic. It's very sensitive, meaning if you have a landscaper outside, if you have an HVAC system blowing, if you have really anynoise your computer fan, it's going to pick it up and a condenser micmight be right for you. But you need to make sure that whatever roomyou're recording in, that you have the right mic in that room to recordyour podcast. Number five, your recording environment is key. You want torecord in a smaller room with carpeting and some type of furniture and pictures todeflect an absorb echo. Don't record in the bathroom. A lot of podcastersthink that, oh I'll record in this empty room. That'll sound good,and what you're going to get is a...

...reverberation off every wall and surface inthat room reflecting right back in your microphone. You're going to sound like you're ina cathedral and no one's going to want to listen to it. Soyou're going to want to try to make sure that your recording environment is atleast somewhat absorbing the echoes of Your Voice. It can also help to have adynamic microphone. Number six, hire a podcast editor. Use Your timeto focus on creating great content. It's an investment, but it's an investmentworth making. If you spend all your time recording and lining up guests andcreating social media posts and you have to edit your podcast, you're eventually goingto burn out. I like to use the comparison of my tax has.Yes, I can do my own taxes, but I pay somebody to do mytaxes for me because I don't have to stress about it. I knowit's going to get done right. Number seven, have a prerecording checklist thatyou go over each time before you hit...

...the record button. There's nothing worsethan forgetting to hit record or to cut off the fan in the background orto turn off the TV or to turn off the notifications on facebook. It'sreally distracting. If you just have a checklist that you can go through everysingle time, you'll have a repeatable, awesome episode without any type of issuesin the editing process. Number Eight, don't pay attention to your download numbers. I've said this before. Don't pay attention to your download numbers for atleast the first six months of your podcast. Pay attention to the feedback you getand your average consumption. This is going to allow you to understand whatcontent people are resonating with and make more of that. It doesn't really matterif a hundred or three hundred people are listening to your episode, but itdoes matter if certain episodes get way more engagement, way more downloads, waymore shares than others. You can really...

...optimize the content through feedback from youraudience. Number nine, podcasting is not a build it and they will comeplatform. It's going to take you consistent, good quality content that you actively promoteto build your audience. Just launching a podcast and putting it out thereand then feeling defeated when you're not getting a lot of downloads is not reallya great mindset to have. It's going to take work, it's going totake a system, it's going to take time and you need to give yourselfthe grace in order to do that. But you also need to have aplan in order to make sure that you're getting in front of the ears thatyou want to listen to your show. Number ten, make sure you're creatingsome form of show notes for your episodes. This is going to help you rankon Google, this is going to help you with Seo or search engineoptimization. A little bit of notes goes a long way. Now, ifyou haven't seen my youtube video how to...

...write show notes fast, I breakdown the fastest way to write show notes for any PODCAST, super simple.I don't love writing show notes and I think a lot of people would agreewith me. I think a lot of people would say I just don't wantto write show notes. So there's a really easy way to do it.But you need to do it and you need to think about when somebody typesa phrase into Google and it's a phrase that you want them to find youabout, that that's in your show notes. Number Eleven, you're not Tim Ferrisor Joe Rogan. So don't record three hour episodes. Episode length hasbeen try ending down and we'll probably continue in this direction. The average episodeis going to be about forty five minutes, which is two times the length ofa Sitcom. But fifteen to twenty five minutes seems to be the sweetspot, or thirty five minutes for interviews. But make the content as long asyou need to share a story, to share value, to share atip. Don't make it any longer.

Don't make a podcast sixty minutes justto make it sixty minutes. Get in, get out, leave them wanting more. And number twelve. Don't worry about how you're going to monetize yourpodcast in the beginning. Focus on providing tons of entertainment and value and communityto your audience. Too many people try to get a sponsor on the firstday their podcasting. You need to build trust with your audience. You needthem to learn who you are before you start coming out advertising for square spaceor Guicho or all state, and the money that you'll make in the beginningoff ads is going to be so small compared to what you can make ifyou build a strong audience. So instead of trying to get a sponsor.You can come up with other ways to monetize your podcast, but that's awhole nother conversation for a whole nother time. Focus on making the episode that youwant to listen to. If you...

...make something that you want to listento, without a doubt other people will want to listen to it too.So those are my top twelve things that I wish I knew before I startedpodcasting, and I hope I save you a little bit of trouble if youdidn't know these things. Hopefully you can apply just one to your philosophy,one to your mindset, one to your strategy and avoid some of the mistakesI've made over the last seven years as a podcaster. If you like thisepisode, consider subscribing and if you want more tips, tricks and networking withother podcasters, go ahead and join the podcast builder club on facebook. It'sa free, private mastermind where I hang out with podcasters. We talked podcasting, talk about ways to grow, we support each other and keep each otheraccountable, so I'd love to see you in there. Also, what's yourfavorite ice cream? Thanks for listening. If you enjoyed this episode, thenumber one thing you could do to help...

...is to subscribe, rate and reviewthis podcast, or if you know another podcast you may be struggling and needsa little bit of podcast therapy, just click that share button and share itwith the podcaster you'll love the most. I'll see you in the next episode.

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